SHRED, DRUM AND WAIL IN GUITAR HERO® WORLD TOUR LIVE WEEKEND ON XBOX LIVE® MARKETPLACE

Wednesday 19th November/... Activision Publishing, Inc. (Nasdaq: ATVI) today announced an exclusive Xbox LIVE® online entertainment network weekend for their smash-hit Guitar Hero® World Tour . Starting November 27, 2008, players 14 years of age or older will be able to participate in a number of exciting online activities to determine who is truly the top Guitar Hero® rocker.

These activities include:

• Xbox All Nighter– Thursday, 11/27, from dusk until dawn

• Play&Win Sweepstakes– Friday, 11/28, through Saturday, 11/30

• Game with Developers– Saturday, 11/30 from 10:00pm– 01:00am GMT

Throughout the weekend, guitarist, drummers and vocalists who register and play the Guitar Hero World Tour multiplayer (co-op) session can also win special prizes, such as a Samsung television home theater package, collector’s edition Guitar Hero World Tour drum sticks, 1GB memory sticks and Guitar Hero portable USB/battery powered speakers.

Highlighting the weekend’s activities, on Sunday, November 30 from 10:00pm– 01:00am GMT, virtual musicians will have the opportunity to prove their rock god skills online against none other than Neversoft Entertainment, the creators of Guitar Hero World Tour . For those up for the challenge, be on the look-out for the following development team Gamertags:

• GHDevTina– Producer

• GHDevLee– Associate Producer

• GHDevCorey– Production Coordinator

• GHDevAnthony– Midi Designer

• GHDevChris– Midi Designer

• GHDevJason– Lead Animator

• GHDevZack– Junior Programmer

• GHDevJosh– Jr. Sound Designer

• GHDevKristina– Mocap Supervisor

• GHDevJustin– Mocap Tech

• GHDevAdry– QA Tester

• GHDevBrandon– QA Tester

• GHDevTravisR– QA Tester

More details on registering for Guitar Hero World Tour Xbox LIVE weekend and information regarding terms, conditions, and official rules are available through the official event page: http://www.xbox.com/guitarheroworldtour. Open registration will begin when the site goes live and will end at 04:59am GMT on December 1st, 2008.

The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player“Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar controller, drum kit controller and a wired microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock‘n’ roll anthems. Music creators will also be able to share their recordings with their friends online through GHTunes where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is now available for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ home video game system from Nintendo version is developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is developed by Budcat. The game is rated 12+ by the BBFC. For more information on Guitar Hero World Tour , please visit worldtour.guitarhero.com.

For all UK media inquiries, please contact:

Specialist Games Media

Stuart Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Mainstream Media

Simon Byron

Barrington Harvey

01462 456780

simon.byron@bhpr.co.uk

Online

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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*Online gameplay is only available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ and may require an additional subscription.

Guitar Hero World Tour© 2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.


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