Sibblingz Launches First Social Game Engine for the Multi-Device World, Enabling Games that Play Across Popular PC and Mobile Pl

BURLINGAME, CA- May 12th, 2010 - Today, Sibblingz is launching the first social game engine built for the multi-device world. For the first time, consumers will be able continue the same social game as they switch between devices on their PC to their mobile device, with the same set of friends.

Sibblingz enables developers to take advantage of the massive growth in PC and mobile social game adoption. Sibblingz’ social game engine is built to create games on Facebook’s PC site as well as Apple’s iDevices and Google Android devices.

Launch partners include social games company, CrowdStar, and game development studio, SiXiTS. The Sibblingz social game engine was used to develop one of the most successful social games of all time, CrowdStar’s Happy Island, which has 12 million monthly average users and millions of daily active users.

“Game play on the smart phone and tablet is different from social game play on the PC like Facebook. iDevice gamers want more skill-based mechanics with console-like gaming feel,” said Peter Relan, Executive Chairman of CrowdStar.“By using the Sibblingz engine we can make a game optimized for the iPad that is connected to the same back-end data as the Facebook version. Sibblingz gives us multi-device reach with the flexibility to make a game experience unique to that device."

With Sibblingz, developers will be able to save millions in game development costs and decrease their time to market on launching cross-platform. Sibblingz will allow them to reach the broadest possible consumer audience.

“A solution like Sibblingz can have a dramatic impact on brands and developers looking to build a game that has scale from a cross-platform perspective,” said Michael Cai, Vice President of Video Games at the research firm, Interpret, LLC.“Right now it’s quite expensive to build a game on multiple platforms, and it’s a big hurdle for someone looking to create the next social game phenomena across devices.”

With Sibblingz, a game can reach the hundreds of millions of smart phones and tablets flooding the consumer market in the coming year, having access to the many social games expected to be available on the devices.

“After gamers on social networks have played a cross-platform game that can be used across all devices, they’ll come to expect it from all games,” says Ben Savage, Founder of Sibblingz.“Adding these features to a game after it’s been developed is difficult and expensive. We look forward to a new era where a studio starts a title with Sibblingz, giving the title a great foundation to scale.”

Sibblingz will increase time to market of cross-platform launches, launching them in less than three months.

Also, Sibblingz will provide the ability to monetize free-to-play games with virtual goods based on a common production art pipeline.

“Our goal is to create high quality social games and experiences that are available on the most devices, so they can reach the largest audience in the shortest time,” said SiXiTS CEO, Euan Macdonald.“Sibblingz is the only avenue available that allows us to do that.”

Official Sibblingz Launch Video: http://www.youtube.com/watch?v=_fm6CjRV3zI

Media companies, brands and game developers interested in the Sibblingz platform should contact partners@sibblingz.com for more information.

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About Sibblingz:

Sibblingz is a YouWeb incubated social games technology firm with offices in Burlingame, California. The company offers the first game engine made for the multi-device world enabling developers to take advantage of the massive growth in PC and mobile social game adoption. The Sibblingz platform gives developers the ability to build a social game that plays across all devices including uninterrupted game play. Games built on Sibblingz, enable consumers to play a specific game and continue the experience across the most popular PC platform such as Facebook as well mobile platforms including Google’s Android and Apple’s iDevices.

Media Contact:

Ken Johnston

ken@vscconsulting.com

415.677.9125 x 204


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