Side, the award winning providers of creative production services to the video games industry, have welcomed Ben Ryalls to their expanding team as business development manager. Ben has a background based in business development, sales, marketing and finance, and a lifelong passion for video games.

“For me this is an exceptional opportunity to use my existing skills in an industry I’m already passionate about. To be part of Side’s ongoing growth is an exciting prospect.”

Ben’s role is to promote Side’s range of story and character related services within the industry, as well as adding a creative flair to the development of the business.

Creative Director Andy Emery said;“Ben’s knowledge of the games industry and its mechanics, coupled with his sales and marketing skills make him a valuable asset to Side moving forward.”

About Side

Side is the UK’s leading provider of creative production services and facilities to the video game industry.

With over 10 years’ experience the team are experts in casting, directing, voice recording, full performance capture and foreign versions.

Side has won the Develop Award for Creative Outsourcing in both 2006&2009.

We work with some of the biggest and brightest developers and publishers, and have been a partner in a multitude of gaming hits.

These include Fable II&III, All Points Bulletin, Dragon Age: Origins, Castlevania: Lords of Shadow, Dead Space: Extraction, Star Wars: The Old Republic, LittleBigPlanet and Killzone 2.

Contact Andy Emery, Creative Director

+44 (0)20 7631 4800

About Sidelines

Sidelines provides professional creative writers to the video games industry and is the largest specialist agency of its type. Since its creation in 2008 Sidelines’ writing talent has done everything from polish a localized script to assist game developers in character creation and narrative design. They have also added life to quiz game commentary, grit to first person shooters, humour to puzzle games and charm to family friendly titles.

Sidelines’ writers have produced material for Dead Space: Extraction, Bonsai Barber, Blue Toad Murder Files and LittleBigPlanet, and are currently working on some major unannounced titles for game companies including SEGA, SONY, and Ubisoft.

Contact Sini Downing, Agency Director

+44 (0)20 7631 4800

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