Side-kick Announces Two Motion-Controlled Games Made Exclusively for iSec, EEDOO's New Sports&Entertainment Center

BEIJING– May 11, 2011 – Side-kick, a leading developer and publisher of motion control games, today announced two new games for the EEDOO Sports&Entertainment Center (iSec), which made its official debut last Friday in Beijing. The titles developed by Side-kick are the first games for the console that showcase its motion gaming capabilities. 

With intuitive motion and no complicated physical device controllers, motion-controlled games will appeal to wider audiences and drive the growth of the video game market to an estimated $70.1 billion by 2015. Side-kick promises exciting content for this revolutionary interface that will dominate the new home entertainment convergence environment.

“Motion-controlled games have been rapidly adopted by the consumer market over the past three years and our two new games, EEDOO-Sports and Air Time, provide an entirely new kind of gaming experience, one of total immersion, intuitive motion and lots of fun,” said Guy Bendov, CEO of Side-kick.“Our close partnership with EEDOO of China and the iSec will generate more motion gaming titles that are family-oriented and designed for the mass market.”

"We are very pleased to cooperate with Side-kick. Their games are attractive and provide great value to the end-consumer," said Jack Luo, CEO of EEDOO. "Side-kick enables us to bring health and happiness to Chinese families, which is EEDOO's core mission." 

With the recent success of the Xbox360 Kinect TM , PlayStation ® Move and the Nintendo Wii TM , Side-kick is geared to offer OEM and technology providers a variety of ready motion-control games in 2011, covering sports, music, and action genres. Side-kick is leading the motion-controlled games market by developing and publishing quality games for the fast growing market of motion-controlled platforms. With a unique early-to-market advantage, Side-kick is working with leading home entertainment platform manufacturers around the world.

About Side-Kick

Side-Kick is the leading game developer and publisher specializing in motion games that use human gestures as the game controllers. Side-Kick was created by veteran gaming industry entrepreneurs and the team behind the first games developed for the PrimeSense technology. Side-Kick’s close ties with motion control technology pioneers as well as unparalleled hands-on development experience provide the company with unique access to faster development cycles and the ability to create ground-breaking games. Side-Kick is backed by Wekix, Kima Ventures, Jasmine Group, Celartem and private investors. For more information, please visit: http://www.sidekick.co.il.

About eedoo

Beijing EEDOO Technology Ltd. (abbreviated as EEDOO) was established in July, 2010. EEDOO is invested by Legend Capital, Legend Holdings and Lenovo Group. It originates from the S&P business unit of Lenovo. EEDOO locates in Shangdi Information Industry Park, in Haidian District Beijing. EEDOO’s core mission is to provide digital entertainment products and online services to the consumers, therefore bringing happiness and health to the families. For more information, visit www.eedoochina.com.

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