RAMAT GAN, Israel– April 14th, 2010– Side-kick, a new video game production house focused on the creation of motion control games for next-generation game consoles and digital living rooms, was announced today. The studio already has multiple projects in production and is looking to partner with publishers and studios looking to implement motion control into their titles.

The Side-kick team is led by veteran entrepreneur Guy Bendov, co founder of Double Fusion. The founding team also includes Tal Raviv, formerly a technical director at Eidos, and Assaf Sela who led the creation of introductory games for the PrimeSense depth camera now announced by Microsoft under the brand name Project Natal.

“With multiple new motion control systems coming to market this year, we saw this as the perfect time to announce Side-kick, and to leverage our deep experience with camera based motion control technology such as Microsoft’s "Project Natal",” said Guy Bendov, CEO of Side-kick.“We already have multiple fully funded games in development which will be ready for projected launch dates in late 2010 and Q1 of 2011, as well as the ability to help other studios that want to implement more sophisticated motion control into their titles.”

Side-kick will be showing titles currently in development at Microsoft’s ThinkNext2010 event and at E3, the Electronic Entertainment Expo, in Los Angeles June 15th-17th.

About Side-kick

Side-kick is a production house specializing in video game systems that use human gestures as the game controller. The company was created by veteran games industry entrepreneurs and the technical team behind key strategic game demos used in presentations for the PrimeSense camera, the leading“depth camera” technology. Side-kick’s close ties with motion control technology pioneers provide the company with unique access to new features, faster development cycles and the enhanced ability to create ground-breaking games. Side-kick is backed by Wekix, Kima Ventures, Jasmine Group and private investors. For more information, please visit:

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International Digital Entertainment Agency

Sean Kauppinen


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