Stockholm, Sweden - May 24, 2011 /GameBlast/ - Donya® Labs, the leading provider of automatic 3D-optimization solutions for the game industry, today announced an update to its Simplygon toolkit. Brand new Simplygon 3.5 provides studios with improved workflows and never seen before features, including increased tools support and powerful animation-preservation technology.

Simplygon with its AutoLOD™ features; MeshLOD, MaterialLOD and ProxyLOD, is the first and only tool that truly automates Level of Detail (LOD) creation in professional game pipelines. Simplygon is the solution chosen by world-renown video-game developers to automatically generate game-ready LOD models and low-poly content for any platform.

New Features and Overall Improvements

Today Donya states that its all-in-one 3D-optimization software has received several new features and overall improvements but specifically points out the following:

    <*>Extensive support for Autodesk's 3D packages 3ds Max and Maya. <*>Extensive support for FBX file format, which enables fast and easy workflows inside these tools or via script language.  <*>Extended support for preserving skinning data when creating LODs allowsfor automatic optimization of fully rigged game-ready characters without destroying the visual quality of the character or its animation.
A Develop Awards Finalist

Simplygon and its creator Donya Labs was recently announced a finalist in the 2011 Develop Award's Tools Provider category and has rapidly become a highly sought-after toolkit by the industry's leading developers, as more realize the value of eliminating hundreds to thousands of hours of manual optimization in production pipelines and experiencing frame-rate enhancements in the games themselves.

"As an innovation-driven company, that essentially is trying to revolutionize the way 3D optimization is done, we are thrilled to see that the industry is supporting our cause by licensing our technology and nominating us for awards along great tool providers like Autodesk and Epic. We see a lot more studios setting up new pipelines this year and actively searching for innovative tools and techniques to address bottlenecks in production", explains Donya CEO and Head of R&D, Dr. Max Hamedi.

Hamedi continues by saying "It is with these in mind that we develop new features and quicker integration, the Simplygon 3.5 release will make it even easier to implement automatic 3D-optimization as a natural part of the content-creation pipeline. We also see a lot less of the formerly prevalent 'not-made-here' attitude and more willingness to look to external solutions such as Simplygon. This is of course also reflected in our sales numbers, we are on good way to making the budget already with over two quarters of the fiscal year left."

About Donya Labs

Donya Labs is a privately held Swedish company, founded 2007.  The company vision is to create a universal 3D optimization standard through its proprietary Simplygon technology, so that any 3D can automatically be optimized into high quality interactive content for any platform. Simplygon is today the leading 3D optimization technology for video games, and is being used by some of the biggest AAA game developers including CCP games, NCsoft and Bioware. For more information about Simplygon please visit

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners.

Copyright© 2011 Donya Labs. All Rights Reserved.

For further information, please contact

Donya Labs:

Martin Ekdal

VP, Sales&Marketing

+1 415 937 2455 or +46 733 14 94 00 

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