For the sixth consecutive season Greentube AG, developers of free-to-download 3D games, launched the virtual ski event for its 11 media partners all across Europe, including Germany, France, Italy, Austria, Switzerland Slovenia, Croatia and Norway. Ski Challenge represented what was the beginning for Greentube who went on to develop and release a portfolio of successful 3D sport games, such as Football Challenge and Mountain Bike Challenge, which are now followed by a fan community numbering in excess of nine million gamers from around the world. In summer 2009 Greentube developed a similar format with the release of the VW Polo Cup ( www.polocup.at).
Ski Challenge 10 introduces two brand-new runs to the well-known line-up already available. The first is Beaver Creek, Colorado, USA, while the second will be revealed along with a range of technical improvements at www.ski-challenge.com and on the sites of its partners. Further highlights include general upgrades concerning the performance of the game and its user-friendliness. Ski Challenge will also be available to MAC users. As has been the case in previous years, Ski Challenge 2010 can be downloaded to mobile devices. Mobilkom and Swisscom are cooperation partners, and an iPhone version is in development as well to be launched in a few weeks´ time.
Last season an astounding 260 million online runs and a total of more than 600 million races (including offline)were registered. Thanks to the enthusiasm of the loyal fan base, which has grown to six million gamers worldwide, Ski Challenge has become the world’s biggest ski race since its humble debut in 2005. Ski Challenge was the first of what became a
succession of 3D sport games, including last summer’s hit for Volkswagen, from the successful company located in Vienna’s 6th district. A dedicated team of more than 90 employees at Greentube has developed six 3D games in 13 languages for more than 30 Business-to-Business customers (primarily TV broadcasters such as Pro7, France Television, Swiss Television, BBC, NRK, CBC in Canada and Canal+) in Europe to date.
Like with all of the company’s 3D games, Ski Challenge is financed not only by large static campaigns, but also by a dynamic In-Game Advertising model, which allows the booking of advertising on the basis of national prices per thousand contacts.“This internationally leading advertising model used in our 3D sport games was developed by our own expert team here in Vienna,” says Greentube CEO DI Eberhard Dürrschmid.“Booking can be carried out via a web interface; the system works with local market prices and is dependent on purchasing power. Campaigns smaller in scale as well as limited in duration can also be booked.” Accompanying studies on the effectiveness of the advertising are continuously carried out in cooperation with international partners (such as the Europäischen Sponsoring-Börse). A collection of household names are among the companies advertised in Greentube’s games, including Siemens, Coca Cola, McDonalds, Raiffeisen, Samsung, Sony Ericsson, Red Bull, Nokia, Adidas, Swisscom, Telenor and UPC.