SKYLANDERS SPYRO’S ADVENTURE™ COMES TO LIFE AS THE MUST HAVE KIDS ENTERTAINMENT PROPERTY OF THE YEAR

FOR IMMEDIATE RELEASE                                       

                                                                                                           

London, UK – 14 th October, 2011 – Buoyed by glowing endorsements from the Toy Talk awards , Activision Publishing, Inc. (Nasdaq: ATVI) is proud to announce that Skylanders Spyro’s Adventure is available now at retailers across Europe. The Starter Pack includes the game, three Skylanders action figures, the Portal of Power TM peripheral, a poster and trading cards—everything consumers need to experience the highly anticipated mingling of digital and physical play that only Skylanders Spyro’s Adventure can deliver.

“Everyone at Activision and Toys for Bob has poured a tremendous amount of passion, imagination and love into creating Skylanders Spyro’s Adventure ,” said Eric Hirshberg, CEO of Activision Publishing. “And while it’s certainly gratifying to receive recognition from the likes of Toy Insider and Time to Play, we are most excited to share Skylanders Spyro’s Adventure with the most important audience of all, young gamers everywhere.”

Skylanders Spyro’s Adventure is the first game to deliver a cross-platform experience that allows kids to bring toys to life in a magical world via the Portal of Power . And because the toys remember their experiences, they can travel seamlessly—from your house to a friend’s and from one platform to another, including the Nintendo Wii™, Nintendo 3DS™, the Xbox 360™ game and entertainment system, the PlayStation®3 Computer entertainment system, PCs and Macs, as well as on the web with Skylanders Spyro’s Universe SM. Skylanders Spyro’s Adventure ’s boundless multi-modal, cross-platform play is a watershed for both the toy and videogame industries, and for young gamers seeking genuinely innovative and exciting digital adventure. Kids can collect more than 30 characters, each with their own powers and personality; and each expands the gameplay experience. The sinister Portal Master Kaos has cast them out of the Skylands and banished them to earth, where they are frozen and appear to look like toys.  But they are very much alive on the inside and only young gamers can free them by placing them on the Portal of Power so they can return to the Skylands and defeat Kaos.  

Activision united in-house talent with top Hollywood talent to create Skylanders Spyro’s Adventure’s unique world.  The game and technology were developed by Activision’s Novato, California studio, Toys for Bob, led by creative director and studio head Paul Reiche. The adventure-driven story was penned by Alec Sokolow and Joel Cohen, two of the Academy Award-nominated writers of the original Toy Story movie, Academy Award-winning composer, Hans Zimmer, created the game’s theme song and Lorne Balfe composed the score. 

Skylanders Spyro’s Adventure includes a vast single player adventure, co-op gameplay, battle modes, puzzle solving and treasure hunts.  The result is a line of highly collectible characters, an engaging story and an unparalleled interactive entertainment experience.  The game is rated PEGI 7.  For more information, visit http://www.skylanders.com/

Activision European Media Asset Centre

Members of the media can visit and register on Activision’s European Media Centre to download broadcast quality video, web-ready video and high-resolution images and find general information on the games. 

Media Centre: www.activisionvideo.com

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.   


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