NEWPORT BEACH, Calif. – July 1, 2014 – Sleepy Giant’s fofofum, the leading provider of backend game technology and services, today announced a partnership with Ninja Metrics, the advanced predictive analytics company, to integrate its Katana® Social Analytics technology into the fofofum game ops engine. Incorporating Katana® into fofofum’s integrated game management system will enable developers to identify key influencers in their games to optimize engagement and retention, as well as influence monetization via the most influential players, known as Social Whales.

“Sleepy Giant is dedicated to helping developers optimize game performance and increase monetization through a comprehensive suite of backend solutions. By integrating Ninja Metrics’ Katana® Social Analytics technology within our fofofum ops engine, we provide developers with a one-stop solution for game management and advanced analytics. Developers can further drill down into their player base for insights through Katana® technology, and take action through fofofum,” said Diego Abba, CEO of Sleepy Giant.

Katana® provides developers with access to key metrics and tools to identify the true lifetime value of their players, the monetary social value that a player adds through influencing friends, the biggest spenders in their game and other key performance indicators. Using Katana®'s Cohort Analysis, developers can segment and compare groups of players from different usage periods to measure the results of promotions, releases or major patches and respond to campaigns.

Katana® also gives game developers tools they need to build better games from analysis of player habits. With its advanced predictive analytics capabilities, the engine’s flexible dashboard offers support for segmentation, cohort analysis, churn and conversion projections, revenue analysis and comprehensive KPI tracking.

“Players respond to the cues of influencers in the gaming community. By identifying the social value of these players and their friends who follow them, developers will know where to focus their efforts for maximum return. By leveraging the fofofum ops engine integrated with Katana® technology, developers can now access a full solution for identifying and engaging these key influencers and optimizing conversion impact,” said Dr. Dmitri Williams, CEO of Ninja Metrics.

The fofofum ops engine provides indie developers up to large publishers with the robust services needed for digital publishing through a flexible, scalable and secure game operations management system. The platform allows developers to focus on creating the best games, without being distracted by backend concerns. Developers and publishers can use the fofofum ops engine as a turn-key, cloud-hosted solution or customize it for their enterprise business.

# # #

About Sleepy Giant

Sleepy Giant is an independent game company focused on enthusiast gamers. Founded in 2007 by live game operations pioneers, Sleepy Giant is based in Newport Beach with an office in Chicago. The company is led by industry veterans and backed by TPG Capital and CAA's Evolution Media Capital. For more information, please visit

About fofofum

Sleepy Giant’s fofofum partners with global publishers, studios, and developers at all stages to deliver complete game backend technology, services, and solutions. fofofum has worked on some of the biggest titles in the industry, and on every platform from PC to console to mobile, helping solve the complex problems involved in running service-driven games. For more information please visit

About Ninja Metrics

Ninja Metrics is the creator of Social Value, a precise measurement of how users influence each other and how much that influence is worth. Ninja Metrics’ key offering, The Katana® Social Analytics Engine uses predictive analytics and automated social graph analysis to help companies identify, understand, monetize and keep their most valuable, influenceable and influential customers. For more information, please visit



Kate Pietrelli for Sleepy Giant


Jessica Hasson for Ninja Metrics

310-421-1050 x 103


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at