Slicker Selatra turbo charges games distribution

September 12, 2007: Selatra the Cork-based distributor of mobile Java games, has accelerated its games release process to just 30 minutes through a recent software upgrade of its games Delivery Platform&Content Management System. Selatra’s Content Management System caters for over 50 new games per month with up to 200 skus (language and handset variation) per game.

‘This process needed further automation to cope with the growing demands for more of our titles.’ said Michael O’Connor, CTO, Selatra.

In response to the extra demand, Selatra has completed development of an automated Content Ingestion Tool . This tool enables preformatted games and marketing collateral to be rapidly ingested, categorised, securely stored and made available to retailers in a matter of minutes through online catalogues. Customised Xml feeds to retailers complete a picture whereby a developers’ newly submitted compliant title can be on sale within an hour in many retail channels spread over 55 countries. Selatra provides the submission specifications formats free to all suppliers.

This Metaflow compliant ingestion tool now ensures rapid automated uptake of mobile content into the company’s mainstream database. With built in DRM (Digital Right Management) compliant with OMA (Open Mobile Alliance) standards, the new auto ingestion feature speeds up the delivery of games, saves time and maximises revenues for developer partners and retailers alike.

‘Selatra’s promise to get the latest games from the best developers to market soonest means we will continually enhance our content management system and download platform to stay ahead of our competitors.’ Micheal added.

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About Selatra

Founded in 2002, Selatra is a global distributor of mobile entertainment content specialising in JAVA games. Through its extensive portfolio of games, JAVA download technology and

Content Management System, Selatra grows revenues for its partners through it’s complete cost effective gaming solution, used by Mobile Content Retailers in over 55 countries.

For further details contact:

Anthony Garvey

Selatra Games

Email: anthony.garvey@selatra.com

www.selatra.com


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