SmallWorlds Releases Virtual World on Ning, the Social Platform for Interests and Passions Online

AUCKLAND, New Zealand - September 10, 2009

SmallWorlds, a new generation of 3D virtual world that integrates seamlessly with the rest of the Web, today announced the launch of the SmallWorlds application on Ning, the social platform for interests and passions online. By joining forces with Ning, SmallWorlds is now available to more than 1.5 million Ning Networks and 33 million Ning Network members. Ning Network Creators now have even greater choice over the features and applications they can add to Ning Networks to create the perfect social experience for a given topic, interest or passion. To see the SmallWorlds application, please visit the Ning Apps Directory: http://about.ning.com/ningapps

Ning Apps extend the Ning Platform by providing more than 90 new diverse and rich applications such as the SmallWorlds application for Ning Network Creators. With Ning Apps, a Ning Network Creator can now add the SmallWorlds application to expand the functionality of their Ning Network and increase engagement by their members. Ning Network members can gain immediate access to the SmallWorlds virtual world and can enjoy creating and playing in competitions, games, quests and missions within the virtual world.

“Through the launch of the SmallWorlds application on the Ning Platform, we are able to provide Ning Network members with deeply interactive and entertaining content that is connected to their social graph,” said Ted Tagami, Vice President of Business Development for SmallWorlds.

The Ning Platform provides a new way for SmallWorlds to reach more people, faster. Rather than being added by individual members, when a Ning Network Creator adds the SmallWorlds application to their Ning Network, by default it’s available to all members automatically, regardless of whether a Ning Network has 100, 1,000 or 1 million members.

“Ning is committed to being the social platform for the world’s interests and passions,” said Jay Parikh, Senior Vice President of Product Engineering.“The SmallWorlds application is a great example of the innovative and creative set of diverse features Ning Apps offer the more than 33 million members of Ning Networks today.”

About SmallWorlds

SmallWorlds is a new generation of virtual world combining digital media, web content and casual games into a highly accessible and entertaining 3D world that integrates seamlessly with the rest of the web. Inside SmallWorlds, audiences create their own personal space with an avatar, pet and room, and then share experiences with their friends in the community like playing games, watching videos, listening to their favorite bands, browsing through photo galleries, and so much more. SmallWorlds is also connected through open social platforms including Facebook, hi5, Bebo and MySpace. Bringing together the best aspects of online games, instant messaging, social networks and digital media, SmallWorlds integrates these interactive and engaging elements into a browser-based virtual world that is just a click away. For more information, visit www.smallworlds.com.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com


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