SALT LAKE CITY (May 9, 2013) Smart Bomb Interactive announces the launch of their new iOS title, Tunnel Town , a spin-off of their wildly popular online game, National Geographic Animal Jam. This free-to-play game for iPad, iPod, and iPhone lets players of all ages tunnel underground with a cast of very unusual bunnies from the world of Jamaa.  After discovering a strange new world, these bunnies need your help to build a vast subterranean playground with all the comforts of home.  Players can check out Tunnel Town at

Tunnel Town is the first iOS game to give players complete creative control in designing an underground world that is totally unique, entirely interactive, and all in 3D!  Breed your bunnies the old fashioned way (on the dance floor, of course) and discover strange new species.  Raise baby bunnies by hand and watch them grow.  You can pick them up, feed them, give them interactive toys, and put them to work mining gems and burrowing their way to an underground empire.  Combine different species to discover rare varieties, like the shy Jackalope, the frozen Chinchilly, and the gentle but elusive Squid Bunny - with over two dozen species of burrowing rabbits, and more on the way, players will have endless hours of entertainment in their hands.

 "We’ve created a game that is truly free to play, allowing players to create an amazing underground playland and invite their friends to visit, all without spending a dime," said Clark Stacey, CEO of Smart Bomb Interactive, the company behind both  Animal Jam and Tunnel Town . "With complete creative control, the possibilities are as unlimited as your imagination, and we feel that is our recipe for success. Placing buildings on a predetermined playset gets old - I want to design a whole world for my bunnies to live in.  It makes them feel much more like real pets to pick them up and play with them in a world you created yourself.  You can do all of that in Tunnel Town without encountering paywalls.  If you want to purchase little extras for your bunnies you can, but you don’t have to in order to fully experience the game.”

Currently, Tunnel Town is available in Canada (English language) on the App Store (, but Smart Bomb aims to have the game in multiple languages and countries throughout the world soon.  Fans can stay in the loop by following the game's Facebook page at, on Twitter at, and on YouTube at  


About  Tunnel Town

A spin-off from the  Animal Jam  MMO that has attracted over 10 million users worldwide, Tunnel Town features the  Animal Jam  rabbits and the famous “Alpha Rabbit,” Peck, in a completely new 3D world. Players can breed new rabbit species to grow their community, dig their own burrows, and decorate and customize to their hearts' content. From an underground palace to a cavernous hideout, the Smart Bomb team has provided all the tools necessary to let players' imaginations run wild in this new interactive and dynamic landscape.

About Smart Bomb Interactive

Smart Bomb Interactive is a leading developer of online worlds and F2P games for players of all ages. Founded by game industry veterans in 2003, Smart Bomb has assembled a team that includes internationally acclaimed artists, engineers, designers, educators, online safety experts, and media professionals from many different disciplines. Together they create cutting-edge interactive entertainment for families, from online casual games to triple-A action titles. Smart Bomb is privately held, with development studio locations in Salt Lake City and Seattle.


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