December 5, 2012---  Smart Bomb Interactive, known for developing and publishing family friendly games, today announced the start of a new partnership with JLK Brand Licensing Group focused on their rapidly growing virtual world, National Geographic Animal Jam.   Animal Jam  is a browser-based game world enjoyed by over eight million kids worldwide, with a strong emphasis on the natural world, self-expression and fun.  With cutting edge safety technology and a plethora of parental control options, it's also a safe haven online for any age.  Kids and parents can check out  Animal Jam  at National Geographic Animal Jam .

Animal Jam is unique in relation to other virtual worlds for their vast library of content from National Geographic, including videos, Q&A with scientists, and downloadable content.  An immersive experience, kids are spending more than 60 minutes a visit exploring, chatting, and playing.   With strong, year over year growth since its launch in 2010, Animal Jam is ready to expand their play experience offline.

“Our online shop, Animal Jam Outfitters, has been a huge hit with our players, and we’re excited to expand our selection of Animal Jam product with licensing partners worldwide,” said Marketing Director Natalie Shahmiri.  “JLK has a proven track record of success, and we’re eager to extend our online game play experience to offline play in categories including toys and publishing.”

Animal Jam is a special opportunity for retailers and licensees who understand the importance of digital content,” states Joshua Kislevitz, President of JLK Brand Licensing Group.  “The significant and growing fan base is passionate about the multi level game play and is eager to experience the Brand both on and offline.”

For licensing information contact Joshua Kislevitz at


About Smart Bomb Interactive

Smart Bomb Interactive is a leading developer of online worlds and F2P games for players of all ages.  Founded by game industry veterans in 2003, Smart Bomb has assembled a team that includes internationally acclaimed artists, engineers, designers, educators, online safety experts, and media professionals from many different disciplines. Together they create cutting-edge interactive entertainment for families, from online casual games to triple-A action titles.  Smart Bomb is privately held, with development studio locations in Salt Lake City and Seattle.

About National Geographic Ventures

National Geographic Ventures (NGV) is a wholly owned, taxable subsidiary of National Geographic Society. Founded in 1888 to "increase and diffuse geographic knowledge," the National Geographic Society works to inspire people to care about the planet. NGV, part of the editorial group National Geographic Global Media, includes National Geographic Television production and distribution, National Geographic Television International, Digital Media (including and National Geographic Interactive Platforms Group, encompassing National Geographic's mobile, games, interactive publishing and maps business groups. NGV creates and distributes content across multi-platforms and media, providing outlets for the hundreds of scientific and expedition-based grants awarded each year. For more information, visit

About JLK Brand Licensing Group

JLK is founded on the principle that nothing is more important than your brand and its “one of a kind” traits. Focusing on core brand traits and prioritizes key brand initiatives, with a mission to partner with brand owners to grow the unique signature of a brand and to maximize market opportunities.  In an ever-changing global marketplace, JLK develops a brand strategy and a licensing program that extends a brand’s signature, deliver greater brand visibility, and produce significant incremental long-term revenue.


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