SN Systems Halve Price Of All PSP(R) Development Tools

FOR IMMEDIATE RELEASE

Bristol, February 4th, 2008– SN Systems, a subsidiary of Sony Computer Entertainment Inc. (SCEI), is pleased to announce a 50% price reduction for all its development tools for PSP® (PlayStation®Portable). The price reduction will be effective from February 4th 2008 and applies to all SN Systems PSP development tools including full and rental ProDG for PSP, Tuner, Build Tools and ProView licenses ordered through the UK-based SN Systems office. Support fees will also benefit from the same 50% reduction in price. The reduction in support fees will also apply to developers seeking to renew their annual support on existing PSP products.

Andy Beveridge, Director of SN Systems, commented, "SN Systems development tools for PSP are well-established and mature, having been on sale since the end of 2004. Since then, the tools have grown extensively as a result of direct feedback from PSP game title developers. Significantly reducing the cost of the tools will help to ensure that PSP game title developers have everything they need to continue creating great titles. This price reduction, coupled with the recent addition of Tuner (performance optimizer) to ProDG for PSP, makes the core development toola very attractive package."

For further information and details of pricing regarding SN Systems development tools for PSP®, please contact sales@snsys.com or visit www.snsys.com

About SN Systems

SN Systems is a wholly owned subsidiary of Sony Computer Entertainment Inc. that produces industrystandard development tools used by console game programmers worldwide. SN Systems has built a high reputation for understanding and meeting the needs of games developers, delivering quality software such as ProDG, ProView and Tuner while offering unrivalled first-class support. For further information, please visit www.snsys.com.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PLAYSTATION®3 (PS3™) computer entertainment system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell Broadband Engine™ processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

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“PlayStation”,“PLAYSTATION” and“PSP” are registered trademarks and“PS3” is a trademark of Sony Computer Entertainment Inc.

ProDG is a registered trademark, Tuner is a trademark of SN Systems Limited

Contact: Tony Liviabella

Phone: +44-(0)-117-929-9733 / E-mail: sales@snsys.com

Sony Computer Entertainment

Corporate Communications

Phone: +81-3-6438-8686


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