SNOOP DOGG TAKES THE FIGHT TO THE STREETS WITH NEW VIDEO GAME WAY OF THE DOGG

Entertainment icon Snoop Dogg (aka Snoop Lion) brings his fans the latest news about his forthcoming video game Way of the Dogg releasing today on Xbox Live® as an arcade game for the Xbox 360® video game and entertainment system from Microsoft.

Drawing inspiration from Snoop’s love of ‘70s Kung Fu movies, Way of the Dogg follows the story of “America Jones” – the toughest street fighter in town, whose two great passions are the fight and his love, Sierra – but when Sierra is taken from him, AJ must step up and take his fighting to a whole new level under the watchful eye of Master Snoop and learn the “Way of the Dogg.”

Way of The Dogg features intense, rhythm-action combat matched to a selection of Snoop Dogg’s greatest hits including: “Who am I (What’s my Name),” “Gz and Hustlas”, “From Tha Chuuch To Da Palace” and Pump Pump.” Way of the Dogg’s story mode pits players against the toughest fighters in brutal one-on-one combat. In addition, the game features highly stylized temple fight challenges taught by Snoop and two-player multiplayer modes for brutal beat downs.

“I’ve always dug old school Kung Fu movies,” said Snoop Dogg. “Growing up in the hood, me and the homies used to hit the Palace Theater in Long Beach to watch the double feature Kung Fu flicks and come out of the theater play fighting each other, making those old school sound effects. I wanted Way of the Dogg to pay tribute to that feeling and bring that same excitement, fused with my music, to the game.”

Way of the Dogg will also be coming soon to PlayStation®Network, and mobile platforms.

Take a look at brutal beat downs in this new gameplay video: http://youtu.be/8DMFgsyPRiU

For all the latest news and updates visit www.facebook.com/WayOfTheDogg and www.facebook.com/snoopdogg

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About Snoop Dogg aka Snoop Lion

Snoop Dogg aka Snoop Lion is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. Most recently, Snoop has been making headlines with his upcoming REINCARNATED project and announcement of his new moniker, Snoop Lion - which has been the most controversial journey of a modern day icon. His spiritual awakening as Snoop Lion grew from his recent trip to Jamaica - where the Jamaican people and culture positively affected him. Snoop spent a significant amount of time in Jamaica recording his upcoming REINCARNATED album, which was also documented with a film of the same name. An official selection of the critically acclaimed Toronto International Film Festival, the highly anticipated VICE Films/Snoopadelic Films release, REINCARNATED, chronicles his illustrious career dating back to his beginnings and leading up to his spiritual awakening as Snoop Lion.

REINCARNATED is a multifaceted project, which includes a reggae-influenced album executive produced by Diplo and Major Lazer, releasing in conjunction with Berhane Sound System, Mad Decent, VICE Music and RCA Records; a feature-length film; a photo book; and a self-sustainable gardening initiative named Mind Gardens. The REINCARNATED film is now available on DVD, iTunes, Amazon, Xbox Video for Xbox360, PlayStation/Sony and Vudu and the album is out now on iTunes.

About 505 Games

505 Games is a global video game publisher focused on offering a broad selection of titles for players of all ages and levels.  The company publishes games on leading console and handheld platforms as well as for mobile devices and social networks. Product highlights include Sniper Elite V2, Terraria and Naughty Bear as well as the upcoming Way of The Dogg, Brothers – A Tale of Two Sons, PAYDAY 2 and TAKEDOWN: RED SABRE

505 Games has offices in Los Angeles, Milton Keynes, UK, Lyon, Munich, Milan and Madrid and a network of distribution partners within the Nordic territories and Australia.  For more information on 505 Games and its products please visit www.505games.com.

About Echo Peak

Echo Peak is a specialist games developer, based in Brighton, UK, focusing on collaborative projects with top creative talent and brands.

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