Best-selling gaming franchise, The Sims 3™, which allows players to play with life in a virtual world, is set to sponsor the UK's longest-running and most established new act comedy competition, Gilded Balloon’s So You Think You're Funny.  Involvement in the search for fresh comedy talent will strengthen The Sims’ association with humour– the game allows players to exert ultimate control over their Sims’ personalities and actions creating hilarious gaming moments.   

Previous winners of So You Think You’re Funny include successful artists Peter Kay, Rhona Cameron, Lee Mack and most recently James Kirk, with the judging panel including some of the biggest names in comedy.  The So You Think You’re Funny competition launches on 23rd May, with the first of a series of UK showcases of new acts on the comedy scene.  The showcases will select finalists to appear at a series of heats during the Edinburgh Festival Fringe and the grand final will take place on Thursday 25th August at the famous Gilded Balloon venue.  Throughout the selection process, the acts and audience will be able get their hands on exclusive Sims goodie bags and prizes and there will be the chance to play the game at the Gilded Balloon venue during the Fringe.

Claudine Harris, head of marketing for The Sims 3, comments:

“We can’t wait to help kick start the search for new comedy talent through the great platform of So You Think You’re Funny.  Humour has always been a large part of The Sims and we hope our activity in the lead up to the Edinburgh Fringe Festival will show comedy enthusiasts just how funny the game can be.  Sims fans can look forward to more exciting comedy news throughout the year as we look to cement the game’s base in comedy.”

Karen Koren, Artistic Director for Gilded Balloon– creator and producer of SYTYF, comments:

“As‘So You Think You’re Funny?’ enters its 24th year, we are delighted to have The Sims 3 on board as a sponsor. It’s fantastic to be working with a dynamic global brand which shares a common goal in entertaining and amusing the masses…” 

For more information about The Sims 3, please visit www.TheSims3.com or www.playwithlife.co.uk. Developed by The Sims Studio, The Sims 3 is availablefor PC/Mac is rated 12+ by PEGI.  To join The Sims fans on Facebook and Twitter, visit the official pages at http://www.facebook.com/TheSims3 and www.twitter.com/TheSims3. To download artwork, please visit www.info.ea.com.

- ends–

For further information and interview opportunities please contact The Sims press office at Mischief on 0207 100 9999 or thesims@mischiefpr.com

Notes to Editors:

About The Sims

The Sims™ franchise, the groundbreaking game series that allows players to create and live a virtual, simulated life on a computer, celebrated its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims series has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 10 million copies worldwide across multiple platforms and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through nearly 250 million downloads of player created content including: The Sims characters, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to seven million unique visitors monthly, handles more than 240 content downloads every minute and more than 3.5 million uploads have been made to date, including 11 movies each hour.  The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 45 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3 and www.twitter.com/thesims3.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.

About So You Think You’re Funny


About So You Think You’re Funny


About Edinburgh Fringe Festival



Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.