Social Entertainment Start-up SiXiTS Releases Alpha Version of First Original Property

SAN RAFAEL, Calif.– January 25, 2011– SiXiTS Inc., the social entertainment company founded by veterans of Disney’s ImageMovers Digital, Industrial Light and Magic (ILM), Pixar, Electronic Arts (EA) and Nokia today announced that its first original property is now being tested on Facebook as an alpha release. Connected cross-platform representations of the product will be available for iOS and as a full 3D online version using Unity 3D in the coming weeks, along with highend video representations on Youtube, establishing SiXiTS as a leader in cross-platform entertainment content and delivery.

“SiXiTS was founded to bring new forms of social entertainment to the mass market by enabling content to exist on multiple platforms at the same time, all tied to the same back-end system,” said Euan Macdonald, CEO of SiXiTS, Inc.“What this means for example, is a character in a 2D Flash game on Facebook can also have the same unique, customized attributes as a 3D game using Unity, and on an iOS device in another representation of the game. All of the data from the game is shared across the platforms which is a major benefit for both creators and consumers wanting to access their content anywhere.”

SiXiTS’ proprietary SiXiTS.net platform enables true cross-platform capabilities for content. The company has spent the last year developing the core technology for its distribution system and is nearing a full beta release in March 2011.

The first original property will be announced as the iOS version is approved and the Unity 3D version goes into Alpha on Facebook next month. SiXiTS is on Facebook at: -

http://www.facebook.com/SiXiTS

About SiXiTS

SiXiTS is a new-media production company and publisher of superior entertainment content for distribution through internet-enabled channels. Its team comprises seasoned game, software, and media professionals who have held key positions at Disney’s ImageMovers Digital, Lucasfilm Animation, Industrial Light and Magic, Electronic Arts, and Nokia, contributing to numerous high-profile film productions including Disney’s A Christmas Carol, the Star Wars prequels, and the Harry Potter and Jurassic Park series. The team also has experience with major AAA game titles including FIFA, SKATE1-3, Need For Speed, Sims 3 and The Simpsons.

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