Social Game Universe, Lionsgate Release First-Ever Dirty Dancing Game for Facebook

TORONTO and SANTA MONICA, Calif. – September 13, 2011 – Fans of the beloved 1987 film Dirty Dancing will have the time of their lives as LIONSGATE® (NYSE: LGF) and Social Game Universe release the first-ever Facebook game based on the iconic movie. Players can visit http://apps.facebook.com/dirtydancinggame to relive those magical times in the Catskills as caretakers and managers of Kellerman’s Resort.

“For the past 24 years, Dirty Dancing has been a top iconic brand, and now with almost 11 million Facebook fans, it is a top ten social media entertainment property,” said Curt Marvis, Lionsgate’s President of Digital Media.  “Our mainly female audience is highly engaged with this property, and will drive it to become one of the most successful social media games.”

In the Dirty Dancing Facebook game, developed by Toronto-based Social Game Universe, players manage the legendary Kellerman’s Resort and are tasked with building it into a thriving and successful getaway for its guests. To do this, users drop cupid-style grenades called “Romance Waves,” causing resort guests to fall in love and extend their stay. As fans progress through the game, they can join the cast to build the resort, provide guests with fun activities and dances, and enjoy music from the classic Dirty Dancing soundtrack.

“We set out to create a game that not only captures the essence and aesthetic of the Dirty Dancing film, but also breaks new ground in social gaming,” said Nathon Gunn, CEO of Social Game Universe.  “This is the first social game in which spreading love and romance is the main goal – and it’s a lot more fun to do that with the help of your Facebook friends.”

Of course, the main attraction at Kellerman’s is the dance shows. Featuring a set of players’ Facebook friends alongside characters from the movie, each show must be properly rehearsed before it is ready to be performed. The more dance shows a player hosts, the more romance waves they generate, all of which contributes to returning Kellerman’s to its former glory.  If they really want to put on a show for the ages, players must discover secret dance style combinations that give them bonuses. To further immerse fans in the Dirty Dancing world, the game also allows players to use unforgettable songs from the movie soundtrack to help guests fall in love.

For more information and to play please visit http://apps.facebook.com/dirtydancinggame or http://www.socialgameuniverse.com.

About Social Game Universe

Social Game Universe is a Toronto-based social games innovator founded in 2009 by veteran digital media entrepreneur and game designer Nathon Gunn. Social Game Universe has developed a sophisticated and scalable suite of tools for optimizing social game performance that enable branded entertainment companies to effectively monetize their IP. These tools are being used to power Social Game Universe’s revolutionary new ad banner platform, igapi , as well as popular Facebook games including Dirty Dancing and Hollywood Tycoon . For more information and news about Social Game Universe, please visit the official website: http://www.socialgameuniverse.com

About Lionsgate  

Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men", "Weeds" and "Nurse Jackie" along with  the comedy "Blue Mountain State, " the upcoming drama "Boss" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns",  the upcoming "For Better or Worse," "The Wendy Williams Show" and "Are We There Yet?".

Its feature film business has generated more than half a billion dollars at the North American box office in the past year, fueled by such successes as THE LINCOLN LAWYER, TYLER PERRY'S MADEA'S BIG HAPPY FAMILY, THE EXPENDABLES, which was #1 at the North American box office for two weeks, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company's home entertainment business has grown to more than 8% market share and is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

For press inquiries contact:

Social Game Universe:

Racheal Caswell / Nathalie Nourian   

Wonacott Communications, LLC

(310) 477-2871 Ext. 662 / Ext 674

rcaswell@wonacottpr.com / nnourian@wonacottpr.com  


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