Social Games as one of the key topics at GCO

GAMES CONVENTION ONLINE

(8– 10 July, 2010)

LEIPZIG, June 4, 2010– The organizers of the GAMES CONVENTION ONLINE today announced that Lloyd Melnick will hold a business talk at this year’s GCO. In his talk entitled“Pivoting to Social Media”, he will discuss the opportunities in the social media space and how developers of MMO, core and casual games can capitalize them. The listeners will understand the revenue opportunities in the social media space and how to move their company to capitalize on these opportunities. The GCO Business Talks are being held in Leipzig from 8 to 10 July, 2010, at the Congress Centre Leipzig (CCL).

Lloyd Melnick is General Manager responsible for European Opera-tions for Playdom, Inc., one of the leading social game companies worldwide. Lloyd is responsible for achieving great international sales for Playdom’s content. His talk will be one of the two talks of the Social Games track.

"GCO is a very important strategic show for Playdom. We are using it as one of the linchpins to our plan to increase significantly the presence of our games in Europe and to find great content for us to publish worldwide”, says Lloyd Melnick, General Manager International Operations of Playdom.

Aside from Playdom, the leading management consultancies in the German-speaking area of the TIME market, Muecke, Sturm&Com-pany will hold a talk in the Social Games business talk track. In the talk“Social Gaming– a trend and a gold mine”, Achim Himmelreich, Manager of MS&C will give insights into the trends of social games based on their latest survey and explain how the industry could benefit from this trend, how money is made with social gaming and which developments are to be expected in the upcoming months.

“When considering the games market, social online games are the most dynamic segment. The GCO is almost the only event where so-cial online games take centre stage”, says Achim Himmelreich, Man-ager of MS&C.

The Business Talks will be held in the Congress Center Leipzig (CCL) at the Leipzig Exhibition Centre. This year, trade visitors pay 60 euros a day for the conference, including all Business Talks, or 150 euros for a three-day ticket. Registration for the Business Talks is available on the website www.gamesconvention.com/en/trade-visitors/registration.

About the GAMES CONVENTION ONLINE

The world's only business and networking platform for browser, client and mobile games will bring together international industry experts to discuss new developments and trends. The GAMES CONVENTION ONLINE provides a specialist business forum with access for trade visitors only. An international exhibition section will inform trade visitors about the industry's latest developments and provides business matching opportunities to facilitate networking and initiate new business. A parallel programme of Business Talks explores the latest trends in the industry.

About Playdom

Playdom is committed to bringing people everywhere together through the world’s best social games. Playdom is a top game developer on Facebook and MySpace with popular titles including Social City, Sorority Life, Mobsters, Tiki Resort and our latest game, Treetopia. To date, more than 100 million Playdom games have been installed on leading platforms including Facebook, MySpace, iPhone and Hi5. Playdom is headquartered in Mountain View, Calif., with studios in San Francisco and Los Angeles, Calif.; Seattle, Wash.; Eugene, Ore.; Boulder, Colo.; Chapel Hill, N.C.; Buenos Aires, Argentina, and in South Asia. Further information about Playdom are available on www.playdom.com.

About MS&C

Muecke, Sturm&Company (MS&C) was founded in 2002 by Michael Muecke and Patrick Sturm. Given its industry expertise and experi-ence, MS&C specialized initially on the TIME markets (telecommunication, information technology and media). Based on partnership, MS&C accompanies its clients from strategy development to implementation and develops individual solutions for complex problems. The common aim is to take advantage of growth opportunities and to improve our clients’ performance in order to create sustainable competitive advantages. Excellently skilled employees with a broad operational spectrum and the experience of many years assure a high quality of results. Today, MS&C is one of the leading management consultancies in the German-speaking area of the TIME market. MS&C now has 55 employees and shows double-digit growth rates. Our clients are the biggest German companies in the TIME industry sector. In addition, MS&C increasingly offers its skills to other sectors.

Contact for the press

Nancy Pfaff, Press Officer

Phone: +49 (0) 341 678 8186

Fax: +49 (0) 341– 678 8182

E-mail: n.pfaff@leipziger-messe.de

Internet:

www.gamesconvention.com

www.leipziger-messe.de


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.