SEATTLE - July 20, 2010
Greenopolis, a subsidiary of Waste Management, a provider of environmental services and the largest recycler in North America, today at Casual Connect officially announced the opening of Oceanopolis, a new game that combines social gaming with real world calls-to-action for recycling and conservation of natural resources. The game, currently in beta, will receive a full launch in the coming weeks.
In Oceanopolis, players are encouraged to maintain their environmental surroundings, comprised of individual islands, the ocean, and their friends’ habitats, by converting waste into treasure through recycling. The goal is to build a long-term sustainable community. Oceanopolis expands the Greenopolis vision to increase recycling and conservation through education and rewards, incorporating in-game actions with participation online at Greenopolis.com and physical action on-street at Greenopolis Recycling Kiosks.
Oceanopolis players can combine points earned during gameplay with points earned through Greenopolis.com. Through the Greenopolis Recycling System, users can earn points by recycling cans, aluminum and glass at Greenopolis Recycling Kiosks (already established nationwide), or by blogging on Greenopolis.com. All points earned through Oceanopolis and Greenopolis can later be redeemed for rewards or discounts from thousands of restaurants, theaters and other retail establishments.
Since 2008, the Greenopolis Recycling System has partnered with top companies who share a commitment to recycling and resource conservation. Greenopolis Partners can become a part of the game as well, with their brands featured within Oceanopolis. With the help of virtual economy platform Social Gold, who will be powering the game’s economy, Oceanopolis will use social gaming as a platform to provide further incentive for consumer brands to participate in efforts that promote environmental awareness.
"We're excited to unveil Oceanopolis, a game that will not only provide the engaging interactive experience found in today's top social games, but a reimagining of what it means to recycle," said Jeffrey Smith, Sr. Creative Manager of Greenopolis. "Through the Greenopolis Recycling System, we have been able to create a new, positive approach to sustainability that fits into our existing infrastructure while making recycling fun and rewarding for everyone who participates."
To celebrate the launch of Oceanopolis, the Greenopolis Foundation will donate $1 for the first 25,000 people who tweet or retweet the following message during the three days of Casual Connect (July 20 - 22):
“Make waves. Fight ocean pollution with http://apps.Facebook.com/Oceanopolis #Oceanopolis”
All proceeds from the Twitter event will go to Ocean Aid, a 501c3 non-profit that will fund research into pollution-filled ocean gyres through an annual benefit concert. Ocean Aid has the chance to receive a gift as large as $25,000 from the three day tweet-a-thon. Every person who tweets the message will also be entered to win two tickets to the Ocean Aid concert. The Twitter event highlights the strong connection between real world and virtual actions in Oceanopolis, as fighting ocean pollution is a large part of the title's gameplay.
To check out the game, visit http://apps.facebook.com/oceanopolis
Greenopolis is a subsidiary of Waste Management, the largest recycler in North America. The purpose of the Greenopolis Recycling System is to help increase recycling rates dramatically and encourage the conservation of our precious natural resources. The Greenopolis Recycling System combines online properties such as Greenopolis.com and Oceanopolis with on-street initiatives such as the innovative Greenopolis Recycling Kiosks, positioned across the nation at various locations, such as at Rite Aid and Whole Foods Markets, and ties them together with a robust rewards system. The Greenopolis Recycling System is an open platform that also allows corporations, NGOs and organizations to become a part of the solution to the sustainability challenges our world faces.
About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America. For more information visit www.wm.com or www.thinkgreen.com.
Andy Rosenberg, TriplePoint