Social Gaming Meets Virtual Worlds With Huzutech's Paperworld

HuzuVirtual, a brand new technology from HuzuTech, allows the creation of online, multi-player, browser-based virtual worlds, which promises to revolutionise the social gaming sector.

The company today launched Paperworld ( a technology demonstrator, which shows how virtual worlds, social networks, online communities and massively multiplayer games are intersecting. Paperworld offers an example of how companies can combine the mass appeal of social networks and online communities with the entertainment and engagement of multiplayer games and virtual worlds.

The HuzuVirtual technology creates new opportunities for developers, publishers, media companies and brand owners wishing to create their own wholly customised online world, which combines a community and social/casual MMO gaming experience - all integrated into the user's chosen social networks.

HuzuVirtual allows persistent 2.5D multi-participant worlds to be created, quickly, simply and cost-effectively. Each world can be branded to create a totally unique environment, within which mini games, challenges and activities can be created for single and multiple players. As these worlds are accessed via web browser, HuzuVirtual environments can be accessed through almost every digital device, from smartphones and tablets, to netbooks and desktops.

HuzuVirtual also provides seamless integration into all of the major social channels and networks - including Facebook and Twitter. This gives users immediate access to friends and followers as well as enabling leaderboards, high score challenges, multi-player competition and cross-posting out through the player's various profiles, tying the world into each user's everyday online life.

In addition, the HuzuVirtual platform integrates social media capabilities right into the games world itself.  This enables users to create or join groups, post to forums, upload images, video and blogs to their profile, as well as see and interact with those created and uploaded by their friends and contacts.

Graeme Harvey, the founder and CEO of Huzutech, said, "As technology advances and users grow ever more demanding about how they spend their time online, the boundaries between games, social networks, communities, virtual worlds and massively multiplayer games are blurring. Every single social network is now being used to play games of some description, while online games themselves are having to offer ever increasing forms of interaction, community participation and integration into other channels."

"What HuzuTech is doing, is bringing together all of these strands and creating a technology which allows the creation of dedicated worlds, every single one of which can be branded, designed and personalised to reflect the community, experience or brand it represents. Users can participate in a huge range of activities, take part in competitions, interact with each other both within the world as well as externally through existing social networks. It's a very powerful and flexible technology which promises to give developers, publishers, brand owners and media companies a new way to create something unique and individual for their users to play with, participate in and enjoy."

For more information about HuzuVirtual, please contact: or visit

About Huzutech

Online communities, social networks and virtual worlds are changing the way in which people all over the world communicate, participate, collaborate and play. Stand alone communities are increasingly rare, as users share more information and cross-pollinate over a wide range of digital services across multiple devices, platforms and channels.

Huzutech understands how these new environments are evolving, growing and being used. The company has created a comprehensive technology - HuzuVirtual- which allows the creation of wholly-branded, white label online virtual worlds, which integrate seamlessly with all leading social networks.

HuzuVirtual enables brand owners, media companies and organisations to build an effective, branded online presence, tailored to their individual requirements, which encourages user participation across all new platforms, social networks and digital channels.

Founded in <2009> Huzutech is headquartered in Glasgow, Scotland, one of the world's leading regions for the development of original new interactive entertainment and digital media. The company was founded by of online veterans, who had worked with a number of pioneering companies, including

Huzutech is backed by . In 2010 the company was fast-tracked by Scottish Enterprise as one of the country's most innovative new digital media companies, with truly global potential.


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HuzuVirtual is a brand new technology from HuzuTech, which allows the creation of online, multi-player, browser-based virtual worlds, which promises to revolutionise the social gaming sector


Brian Baglow

Head of Interactive Entertainment

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