Social Gold Announces New Speakers for its Cha-Ching! Virtual Currency Workshop

SAN FRANCISCO - March 3, 2010

Social Gold, an industry-leading virtual economy platform and host of the first Cha-Ching! Workshop: Realizing Revenues Through Virtual Economies, today announced four more speakers along with a new panel discussion focused on monetization of virtual goods. This new group of speakers consists of Trip Hawkins, CEO of Digital Chocolate, Lee Clancy, Senior Vice President of Product Management and General Manager of Direct Revenue at IMVU, Susan Wu, CEO of Ohai, and Charles Hudson, host of the Virtual Goods Summit and Social Gaming Summit (also formerly the VP of Business Development at Serious Business). The first Cha-Ching! Workshop held on March 11, 2010 from 10:00am until 3:00pm PST at The Box SF in San Francisco will provide an educational and interactive forum for entrepreneurs, developers and business professionals to learn more about monetizing virtual goods and optimizing virtual economies.

"For our first workshop, we have made it a priority to bring in industry experts from the virtual goods space,” said Vikas Gupta, CEO of Social Gold and host of the Cha-Ching! Workshop.“We’re also taking a hands-on approach at the workshop to tackling the big issues that face our industry today, which makes the Cha-Ching! Workshop a unique and noteworthy event.”

"As the virtual goods market expands to global audiences, it presents new opportunities as well as distinctive challenges. The Cha-Ching! Workshop enables industry leaders the opportunity to come together and share insights into furthering the growth of this expanding marketplace," said Hudson.

The Cha-Ching! Workshop will feature industry experts sharing their stories, experiences and knowledge, as well as engaging with current and future leaders in the innovative micropayments and virtual currency space. John Zdanowski, CFO of Avatar Reality, makers of Blue Mars (formerly of Linden Lab, makers of Second Life) will provide a keynote on insights on the growth of the virtual economy. Additionally, a variety of hot-button topics will be circulated throughout the room so that teams can discuss, brainstorm and conduct collaborative presentations based on their expertise and interests.

Cha-Ching! Workshop topics include:

• Merchandising strategies for virtual goods

• Building products for a global audience

• Sustaining growth in virtual worlds

• Social games– year in review and emerging trends

• Casual games– challenges, best practices and paths to success

For more information on the Cha-Ching Workshop, please contact Social Gold at

About Social Gold™

Social Gold™ is an industry-leading virtual economy platform owned and operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through innovation in Flash-based payments solutions, a sophisticated fraud management system and an easy-to-integrate API, Social Gold has received recognition as an outstanding platform for powering virtual economies. Jambool, Inc. was co-founded by veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit

© Jambool, Inc. All rights reserved. Jambool and Social Gold are the trademarks of Jambool, Inc. All third-party trademarks are the property of their respective owners.

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Kate Pietrelli, TriplePoint


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