Social Gold Announces Partnership with

SAN FRANCISCO - February 16, 2010

Social Gold, the leading virtual currency and payments solution for thousands of online games and virtual worlds, today announced a partnership with online games pioneer, The partnership will enable virtual economies across Miniclip's massive catalog of over 550 game titles. It will also deliver a seamless, in-Flash payments experience to Miniclip’s rich community of over 57 million game players.

"By incorporating Social Gold, Miniclip will continue to provide an immersive, premium entertainment experience for our global community," said Jeremy Wadia, COO of Miniclip. "Social Gold’s in-Flash solution removes all friction from the payments experience, allowing our players to make in-game purchases without ever leaving the game. This not only drives free to paid conversion, but also turns one-time purchasers into repeat purchasers."

“This partnership brings together the highest quality Flash games and the most elegant virtual economy platform for Flash,” said Vikas Gupta, founder and CEO of Social Gold. "We are proud to deliver a superior user experience, a breadth of local payment methods and single-click purchase capabilities to the Miniclip community."

Social Gold enables any publisher– whether in Flash or not– to create its own white-labeled virtual currency, provide an unparalleled payments experience to its users, and optimize its virtual economy using robust analytics. Social Gold is the first completely secure, completely in-Flash payments solution, where end users enjoy a seamless purchase experience by remaining within the game itself. With the integration into Miniclip's catalog of games, Social Gold will enhance and extend Miniclip’s high production value and superior user experience.

To start integrating the Social Gold API, please register at

About Social Gold™

Social Gold™ is an industry-leading virtual economy platform owned and operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through innovation in Flash-based payments solutions, a sophisticated fraud management system and an easy-to-integrate API, Social Gold has received recognition as an outstanding platform for powering virtual economies. Jambool, Inc. was co-founded by veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit

© Jambool, Inc. All rights reserved. Jambool and Social Gold are the trademarks of Jambool, Inc. All third-party trademarks are the property of their respective owners.

About is the world's largest online games website with over 57 million unique users per month. It has grown rapidly through organic, word of mouth marketing, without any paid advertising. The company was founded and funded in 2001 by, Robert Small. Miniclip has seen dramatic growth since inception and has been profitable for seven years. It now operates in 15 languages and has a truly global presence. Miniclip focuses on providing high quality online entertainment experiences. The games are fun, intuitive to play, and quick to load.

Kate Pietrelli, TriplePoint


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