Social Gold Partners with Lolapps

SAN FRANCISCO - March 31, 2010

Social Gold, the leading virtual goods monetization platform, today announced a partnership with social game creator, Lolapps. Under the deal, Social Gold will power payments across Lolapps’ massive catalog of social games and applications, beginning with Band of Heroes and Diva Life. Social Gold will also deliver a seamless, in-game payments experience to Lolapps’ rich community of more than 40 million monthly active users.

“Social Gold offers a deeply-integrated and highly-customizable payments experience, which translates into engaged users who ultimately spend more,” said Kavin Stewart, CEO of Lolapps.“By offering a frictionless way to purchase virtual goods, Social Gold keeps users engaged in the gameplay without disruption.”

“This partnership enables us to accelerate monetization for the fastest growing social gaming company,” said Vikas Gupta, founder and CEO of Social Gold.“Social Gold provides a secure and scalable payments processing platform, so Lolapps can easily and effectively monetize all of their games and apps, and enable purchases across a wide range of currencies and payment methods in local and international markets.”

Lolapps creates social games, quiz applications and virtual gifts that will now leverage Social Gold’s platform for a superior payments experience. Social Gold offers the smoothest virtual payments experience available, by enabling users to access in-app and in-Flash transactions, and an online wallet that drives repeat purchases. Since users don’t have to exit an app to buy new virtual goods, Social Gold’s payment platform keeps players where they should be, in the game!

To start integrating the Social Gold API, please register at http://getsocialgold.com.

About Social Gold™

Social Gold™ is an industry-leading virtual goods monetization platform operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through an innovative in-Flash payments solution and direct integrations with the most relevant payment methods in global markets, the Social Gold platform streamlines the purchasing experience and drives conversion. Jambool, Inc. was co-founded by Amazon.com veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit http://getsocialgold.com.

About Lolapps

Lolapps, founded in 2008, has the largest network of social games on Facebook. Lolapps initially began as a user-generated content builder for quizzes and gifts on social networking platforms. They have become the fastest growing social gaming company and now develop online games including, Champions Online, Yakuza Lords, Diva Life and Band of Heroes. Lolapps now boasts over 40 million active monthly users.

© Jambool, Inc. All rights reserved. Jambool and Social Gold are the trademarks of Jambool, Inc. All third-party trademarks are the property of their respective owners.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com


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