Social Gold Unveils Updates to Improve Optimization of Virtual Economies


San Francisco - July 22, 2010

Social Gold, the leading global virtual goods monetization platform, today announced the release of a bundle of new updates that further improve their premier payments solution. The addition of a new Inventory Management API, improved Flash solution and enhanced Analytics features will make it easier for developers to manage and monetize their online games and virtual worlds.

“Over the last year we’ve received feedback from hundreds of developers and looked at how we can deliver the most comprehensive and customizable payments platform to fit their needs,” said Vikas Gupta, CEO of Social Gold.“Developers will experience the benefits of greater control with these features, as they can further tailor their payments offering to better optimize their virtual economy.”

The Inventory Management API enables developers to monetize their virtual economy more effectively. Developers can track the highest-selling virtual goods and drive demand for certain items by creating seasonal merchandise and limited-time discounts. The API also offers filters for improved customization and targeting, enabling management of item availability by both region and date to further optimize revenue. Updated API analytics provide enriched tracking and management capabilities by providing detailed insights to monitor and assess how different virtual goods are performing across different regions.

Social Gold is concurrently updating their innovative Flash Payments Solution, which reduces load times by almost 200% and supports multiple international currencies to deliver a smoother user experience in any region worldwide. Additionally, the renovated Analytics features now include more options, such as integration with Google visualization framework, providing developers with the tools necessary to measure real results.

To experience these new features firsthand, sign up for a Developer Account at

About Social Gold TM

Social Gold TM is an industry-leading virtual goods monetization platform owned and operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through an innovative in-Flash payments solution and direct integrations with the most relevant payment methods in global markets, the Social Gold platform streamlines the purchasing experience and drives conversion. Jambool, Inc. was co-founded by veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit

© Jambool, Inc. All rights reserved. Jambool and Social Gold are the trademarks of Jambool, Inc. All third-party trademarks are the property of their respective owners.

Andy Rosenberg, TriplePoint


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