SoftKinetic Studios&Fuel Entertainment Announce Gesture-Based Puppeteering Game brODDcast

BRUSSELS - March 1, 2011

SoftKinetic Studios, the games&application division of SoftKinetic, in partnership with Fuel Entertainment , today announced brODDcast, a puppeteering title for natural gesture recognition-based platforms. brODDcast lets anyone control on-screen puppets using their own body movements to create unique theatrical performances that can be shared online.

The first in a new series of“imagination play” titles from SoftKinetic Studios and Fuel Entertainment , brODDcast enables anyone to create HD-quality puppet performances and share them with the world, without content restrictions or technical knowhow. The game includes a plethora of customization options to make every puppet and every setting unique; users can quickly add and mix audio, change set pieces, add visual FX, and even layer in new performances. In addition, players will be able to collaborate with others to create a performance and upload their final masterpieces to the sharing site of their choice.

“To make brODDcast accessible and enjoyable for all ages, we’re leveraging SoftKinetic Studios’ expertise in building immersive gesture-based entertainment,” said Mike Burns, chief creative officer at Fuel Entertainment .“We feel we’ve made new form of interactive entertainment that’s as much fun to play as it is to watch. It draws people in, getting the whole room laughing and participating.”

brODDcast features:

    <*>1:1 full body avatar control; puppets mimic players’ motions in real time <*>Design your own puppets, customizing included characters or starting from scratch <*>Simultaneous puppeteering with two or more people <*>Everything is sharable online, from funny greetings and silly skits, to drama or current events; let your imagination run wild <*>Audio options include players’ voice (with lip sync), vocal modifications, sound effects or downloaded sound clips <*>Sets and props are fully interactive, with animated object interaction <*>Photo booth tool allows users to pose and snap pictures of their puppets <*>Performances can be edited, augmented and exported as movies <*>Weekly and monthly expansion packs will offer fresh content
brODDcast is the first interactive title of its kind to explore imagination play. Using natural gesture recognition allows people to easily create any performance they can dream up,” said Mike Nichols, general manager at SoftKinetic Studios.“The ability to share HD quality movies online opens up a whole new way to share and play creatively.”

SoftKinetic Studios will be demonstrating brODDcast at this year’s Game Developer’s Conference (GDC) in San Francisco from March 2-4 in a private meeting room on the show floor. For business appointments, please contact Virgile Delporte at Softkinetic, vde@softkinetic.com. For press appointments, please contact Wendy Beasley at TriplePoint, wbeasley@triplepointpr.com.

About Fuel Industries

Fuel Entertainment is a 2nd generation Entertainment Studio specializing in the development of 360° transmedia kids properties, delivering vibrant characters, storylines and experiences through a variety of innovative channels, ranging from mobile and console to social and web. Properties include the tween girl-targeted MMO Spark City World, upcoming PS3 title Sideway and Fairies&Dragons, featured in Europe as a McDonald’s Happy Meal promotion. The studio’s parent company is award-winning Digital Creative Agency Fuel Industries, with locations in Los Angeles, Seattle and Ottawa, Canada. Passionate about redefining the interactive agency and inventing the future of online content, Fuel’s clients and joint venture partners include Microsoft, McDonald’s, W!ILDBRAIN and FremantleMedia Enterprises. For additional information, visit www.fuelindustries.com or Fuel Entertainment: www.fuelentertainment.com

About SoftKinetic

SoftKinetic’s vision is to transform the way people interact with the digital world. SoftKinetic is the leading provider of gesture-based platforms for the consumer electronics and professional markets. The company offers a complete family of 3D imaging and gesture recognition solutions, including patented 3D CMOS time-of-flight sensors and cameras (DepthSense™ family of products, formerly known as Optrima product family), multi-platform and multi-camera 3D gesture recognition middleware and tools (iisu™ family of products) as well as games and applications from SoftKinetic Studios.

With over 8 years of R&D on both hardware and software, SoftKinetic solutions have already been successful used in the field of interactive digital entertainment, consumer electronics, health care and other professional markets (such as digital signage and medical systems). SoftKinetic, iisu, DepthSense and Interface Is You are tradenames or registered trademarks of SoftKinetic. For more information on SoftKinetic please visit http://www.SoftKinetic.com. For videos of SoftKinetic related products visit SoftKinetic’s YouTube channel: http://www.youtube.com/SoftKinetic

Wendy Beasley, TriplePoint for SoftKinetic

+1 919 246 5970

wbeasley@triplepointpr.com


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