SONIC ADVENTURE SPEEDS ONTO XBOX LIVE ARCADE

LONDON&SAN FRANCISCO (September 15th, 2010)– SEGA ® Europe Ltd. and SEGA ® of America, Inc. today announced that Sonic The Hedgehog’s first epic 3D quest, Sonic Adventure TM , is now available on Xbox LIVE ® Arcade for the Xbox 360 ® video game and entertainment system from Microsoft. This Dreamcast classic has been digitally re-mastered with 720p graphics and Dolby ® Digital Sound so that players can experience it for the first time in HD. Step into the shoes of Sonic, Tails, Knuckles and the whole gang, and take on the forces of Dr. Eggman today for only 800 Microsoft Points.

“This week marked the eleventh anniversary of the Dreamcast’s arrival” said Haruki Satomi, VP of Digital Business at SEGA of America.“We feel there’s no better way to honour that milestone than by providing both new and veteran gamers with the chance to experience Sonic’s first thrilling 3D adventure in High Definition!”

PLAYSTATION ® 3 computer entertainment system owners who want to join in the hunt for the Chaos Emeralds need not worry, as Sonic Adventure will also be arriving on the PlayStation Network in High Definition on September 22nd for£ 6.29 /€ 7.99

This new and improved version of Sonic Adventure includes trophies and achievements, as well as the popular Chao Garden mini-game. To view the official launch trailer, head to the official SEGA blog here http://blogs.sega.com/sonic

For more information about Sonic Adventure, as well as the upcoming HD re-release of retro arcade racer Crazy Taxi TM , visit http://www.sega.com

For assets, please visit http://www.sega-press.com

About SEGA Europe Ltd.:

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA ® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

About SEGA of America Inc.:

SEGA ® of America, Inc. is the American arm of Tokyo, Japan-based SEGA ® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com

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