Sonic the Hedgehog Celebrates His 20th Anniversary! SEGA Announces Birthday Blowout on PlayStation®Network and Xbox LIVE Mar

SAN FRANCISCO - June 23, 2011

Happy Birthday, Sonic! To celebrate the 20 years that have passed since Sonic first sped into living rooms the world over, SEGA® of America, Inc. today announced a sale on all Sonic the Hedgehog digital titles currently available for PlayStation®Network and Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. Downloadable titles and add-ons including Sonic the Hedgehog™ 4 Episode 1 and Sonic&SEGA All-Stars Racing™ will be available from 33–50% off!

The Sonic the Hedgehog birthday bundle on PlayStation®Network provides players with four complete Sonic adventures, a $39.95 value, for only $19.99. The titles included in the bundle are:

    <*> Sonic the Hedgehog™ ($4.99) <*> Sonic the Hedgehog 2™ ($4.99) <*> Sonic the Hedgehog™ 4 Episode 1 ($14.99) <*> Sonic Adventure™ ($9.99) <*> Sonic Adventure™ DX Add-On ($4.99)
Sale-priced Sonic titles in Xbox LIVE® Marketplace include:
    <*> Sonic the Hedgehog: 240 Microsoft Points (40% off) <*> Sonic the Hedgehog 2™: 240 Microsoft Points (40% off) <*> Sonic the Hedgehog 3™: 240 Microsoft Points (40% off) <*> Sonic the Hedgehog 4™ Episode 1: 800 Microsoft Points (33% off) <*> Sonic&Knuckles™: 120 Microsoft Points (50% off) <*> Sonic Adventure™ : 400 Microsoft Points (50% off)
The Sonic 20th birthday sale starts on June 23, and is available on PlayStation®Network through July 12 and in the Xbox LIVE® Marketplace through June 28.

For more details about Sonic’s 20th Anniversary sale, including details about the sale-priced add-ons in the Xbox LIVE® Marketplace, visit www.sega.com/news or head to www.sonicthehedgehog.com.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA’s global website site is located at www.sega.com.

Ryan Morgan, TriplePoint for SEGA

415.955.8500

ryan@triplepointpr.com


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