SONIC TOPHEDGEHOG

Press Release

For immediate release

A bright blue, spiky-haired, lightening-fast hedgehog has beaten not-so-Super Mario, cyber-babe Lara Croft and giant ape Donkey Kong to the title of the nation’s favourite video-game character.

Over 500 UK gamers voted in the poll to mark the launch of London Games Festival, which is expected to attract over 100,000 computer games fans to the capital this week.

Ahead of his appearance at the Festival, Sonic the Hedgehog, the official mascot of computer giant SEGA, was crowned the most popular video-game character of all time collecting nearly a quarter of all votes (24 per cent). Super Mario and Tomb Raider’s Lara Croft came second and third gaining 21 per cent and 16 per cent of the vote respectively.

The UK’s top ten most popular video games characters are as follows:

1. Sonic the Hedgehog (24 per cent)

2. Super Mario (21 per cent)

3. Lara Croft (Tomb Raider) (16 per cent)

4. Donkey Kong (11 per cent)

5. Pac Man (10 per cent)

6. Link (The Legend of Zelda) (5 per cent)

7. Max Payne (4 per cent)

8. Pikachu (Pokemon) (3 per cent)

9. Niko Belic (Grand Theft Auto series) (2 per cent)

10. Blanka (Street Fighter) (1 per cent)

    <*>Other (3 per cent)

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For more information and images of Sonic the Hedgehog out and about in London please contact the SEGA press office at Mischief on 020 7100 9999 or sega@mischiefpr.com

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.


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