SONY COMPUTER ENTERTAINMENT AMERICA ANNOUNCES GOD OF WAR®III ULTIMATE EDITION— AN EXCLUSIVE COLLECTOR’S PACK CEL

FOR IMMEDIATE RELEASE

FOSTER CITY, Calif., Oct. 30, 2009– Sony Computer Entertainment America (SCEA) announced today the worldwide release of the God of War® III Ultimate Edition available exclusively for the PlayStation®3 (PS3™) system. Built by the fans and for the fans of the award-winning God of War® franchise, the God of War III Ultimate Edition will feature an assortment of exclusive collectible and digital content encased in a high-end sculpted replica of Pandora’s Box. Scheduled to release along with God of War III in March 2010, consumers can pre-order their copy of the God of War III Ultimate Edition beginning today from select retailers and receive a free PlayStation®Network voucher code to download the God of War III E3 2009 demo.

“The God of War franchise has an incredibly loyal fanbase and we know they will be extremely excited with all the exclusive content and memorabilia we’ve packed into God of War III Ultimate Edition, said Scott A. Steinberg, Vice President, Marketing, SCEA.“With fans waiting patiently for the arrival of God of War III for the PS3, we wanted to make sure their anticipation was properly rewarded.”

In addition to a copy of the highly anticipated God of War III and the limited-edition art book, fans will receive exclusive digital content headlined by the director’s cut of God of War: Unearthing the Legend, a full-length movie documentary depicting the history of the God of War franchise. The Ultimate Edition will also include God of War- inspired downloadable music in the form of the God of War Trilogy soundtrack and the God of War Heavy Metal EP (Extended Play). Lastly, fans will have access to the God of War Combat Arena, containing an exclusive environment and up to seven unique challenges, as well as the exclusive Kratos skin, Dominus, all available for download via the PlayStation Network. The God of War III Ultimate Edition will retail for $99.99 (MSRP).

Developed by Sony Computer Entertainment Worldwide Studios, Santa Monica Studio, God of War III is set in the realm of Greek mythology and is a single-player game that allows players to take on the climatic role of the ex-Spartan warrior, Kratos, as he treads through the intimidating heights of Mt. Olympus and the dark depths of hell to seek revenge on those who betrayed him. Armed with double-chained blades, Kratos must take on mythology’s darkest creatures while solving intricate puzzles throughout his merciless quest to destroy Olympus.

Utilizing a new game engine built from the ground up and state-of-the-art visual technologies, the development team behind God of War III have made significant strides in giving players the realistic feel of actually being on the battlegrounds. With texture resolutions that have quadrupled since God of War II, God of War III will feature fluid, life-like characters, as well as dynamic lighting effects, a robust weapon system and world-changing scenarios that will truly bring unmistakable realism to Kratos’ fateful quest. Players will have a chance to join battles on a grand scale with many more enemies on-screen and be able to interact with levels like never before.

For more information about God of War, please visit www.GodofWar.com.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment

lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2, PlayStation 3 and the PSP systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at www.us.playstation.com.

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PlayStation”,“PSP”,“PS one” and the PlayStation logo are registered trademarks and“PS3” is a trademark of Sony Computer Entertainment Inc.

© Sony Computer Entertainment America Inc. God of War is a registered trademark of Sony Computer Entertainment America Inc.

Contacts: Eric Levine– 858.824.4916

Eric_Levine@playstation.sony.com

Claudine Ricanor– 858.824.4892

Claudine_Ricanor@playstation.sony.com


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