FOR IMMEDIATE RELEASE
DESTINATION PLAYSTATION, SCOTTSDALE, Ariz., Feb. 26, 2007– Sony Computer Entertainment America (SCEA) today announced the God of War® PSP® (PlayStation®Portable) Entertainment Pack, a limited-edition offering that celebrates the debut of the best-selling God of War franchise on PSP. This special bundle will feature a limited-edition“Deep Red” PSP with the God of War himself, Kratos, silkscreened on the back of the unit; the highly anticipated God of War®: Chains of Olympus game; the hit comedy movie from Columbia Pictures, Superbad, on UMD™ (Universal Media Disc); and a PLAYSTATION®Network voucher to download the Syphon Filter®: Combat Ops from the PLAYSTATION®Store for free*.
“God of War is one of the biggest PlayStation franchises, and with its portable premiere on PSP just around the corner, we wanted to offer something special that would appeal to both loyal God of War fans and non-owners who want to enjoy PSP’s multi-functionality,” said Scott A. Steinberg, vice president, product marketing, SCEA.“This bundle delivers great value, starting with the‘Deep Red’ PSP– one of the most highly sought-after colors based on our consumer research– and the Kratos silkscreen. We’re also showcasing the diverse entertainment experience PSP offers, centered on a UMD game in God of War: Chains of Olympus that’s every bit as impressive as its console sequels, a free download of IGN.com’s 2007 PSP Multiplayer Game of the Year– Syphon Filter: Combat Ops, and a box office hit movie in Superbad.”
The standalone version of God of War: Chains of Olympus launches on March 4. The God of War PSP Entertainment Pack will be available for $199.99 (MSRP) in June 2008 and includes the following components.
•“Deep Red” PSP system with an image of Kratos silkscreened on the back of the unit; this is the only time that this special PSP color will be offered in North America.
• God of War: Chains of Olympus, developed as a joint collaboration by Sony Computer Entertainment’s Worldwide Studios (WWS) Santa Monica Studios and the team that created Daxter™, Ready At Dawn® Studios, is a must-have for PSP owners, and retailer pre-order sales have been very strong. Developed from the outset as an original story, God of War: Chains of Olympus takes place before the events of the original
God of War, delivering yet another adventure in the dark and brutal world of Greek Mythology that fans of the franchise have come to know and love.
• Superbad UMD video– This 2007 box-office comedy hit from Columbia Pictures is a gut-busting coming-of-age comedy for a new generation.
• Syphon Filter: Combat Ops voucher– Download the PLAYSTATION Network exclusive title, Syphon Filter: Combat Ops, to your Memory Stick PRO Duo™ for free* with the included voucher. Developed by SCE’s WWS Bend Studios, this latest edition to critically acclaimed stealth action franchise was named the 2007 PSP Multiplayer Game of the Year by IGN.com. The title is currently available for $9.99 on PLAYSTATION Store ( http://store.playstation.com).
Momentum for the PSP platform has soared since the fall 2007 launch of the slimmer and lighter PSP system and the introduction of new colors in the Daxter and Star Wars Battlefront® PSP Entertainment Packs. Over the holiday season, more than 1.4 million PSP systems were sold in North America, demonstrating strong consumer interest in limited-edition bundles that combine new colors and exciting content or accessories. The God of War Entertainment Pack will build on this trend, and SCEA will support the bundle with an integrated marketing campaign that ties into the God of War: Chains of Olympus software campaign. Dedicated print, online, and direct marketing, as well as public relations support and targeted promotional opportunities, will drive the God of War Entertainment Pack campaign. SCEA will continue to offer the PSP Core Pack.
About God of War
SCE’s WWS Santa Monica Studios introduced the original God of War in 2005, earning more than a dozen“Game of the Year Awards.” March 2007 saw the release of God of War II, the second chapter in this odyssey that went onto receive critical acclaim and sell more than one million copies in the first three months.
The independent Entertainment Software Rating Board (ESRB) has rated the God of War PSP Entertainment Pack an“M” for“Mature 17+.” For more information visit: www.esrb.org.
About PSP (PlayStation Portable) handheld entertainment system
PSP is the first truly integrated handheld entertainment system designed to handle multiple applications— music, video, photo, Internet, and wireless connectivity, with games as its key feature. PSP system features an unmatched library of portable entertainment content, totaling more than 370 games and more than 460 feature films, TV programs, and videos from major studios and record labels, as well as downloadable content from the Internet. More than 31 million PSP units have shipped worldwide.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
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Visit us on the Web at www.us.playstation.com
*Memory Stick Pro DUO and PLAYSTATION Network registration are required. User responsible for all applicable Internet fees.
“PlayStation”,“PLAYSTATION”,“PSP” and“PS one” are registered trademarks and“PS3” and“UMD” are trademarks of Sony Computer Entertainment Inc.“Memory Stick PRO Duo” is a trademark of Sony Corporation.
©2007 Sony Computer Entertainment America Inc. God of War is a registered trademark of Sony Computer Entertainment America Inc.
Contact: Al de Leon– 650.655.7348
Paul Murphy– 858.824.5963