Sony Computer Entertainment Asia to Launch Localization Center for the First Time in Asia

Tokyo, May 24, 2012 - (JCN Newswire) - Sony Computer Entertainment Asia announced that its business branch, Sony Computer Entertainment Taiwan (SCET), has officially opened a new localization center for the first time in April, 2012. The center will focus on localizing dedicated game titles on the company's various platforms, primarily PlayStation ® 3 (PS3 ® ), PlayStation ® Vita and PSP ® (PlayStation ® Portable).

SCE Asia has been localizing dedicated game titles since the production of ICO (SCE WWS JAPAN Studio(1)), publishedon PlayStation ® 2 in December, 2001. Ever since then SCE Asia has been operating its Chinese localization business at the Tokyo office, which was a pioneer in the computer entertainment industry. Since then, SCE Asia has released over 100 Chinese-localized games, including the Gran Turismo franchise by Polyphony Digital Inc. and the Uncharted franchise by Naughty Dog. The successful endeavor has won worldwide acclaim and recognition among the third party developers and publishers.

In order topromote the PlayStation platforms in Asia and to enhance the quantity and quality of localized games, in July 2011, SCE Asia began the trial operation of a localization center located in Taipei. The center provides in-house translation and debuggingand has since its launch localized six game titles into Chinese, including Everybody's Golf 6 (SCE Worldwide Studios JAPAN Studio(1), Clap Hanz Corporation) for PlayStation ® Vita, FINAL FANTASY XIII ® (SQUARE ENIX ® ) for PS3 and Shinobido 2: Revenge of Zen (Spike Chunsoft Co., Ltd.) for PS Vita. All of which have received widespread praise from the third party developers and publishers as well as PlayStation ® users.

The localization team is currently working on two titles forPlayStation ® Vita including Ragnarok Odyssey (GungHo Online Entertainment, Inc.) and Persona 4 The GOLDEN (Index Digital Media, Inc.). SCE Asia will continue to seek and localize more game titles from SCE WWS as well as the third party developers andpublishers. In addition, SCE Asia is planning to establish a debug center in Kaohsiung to further increase the number of Chinese localized titles.

SCE Asia is devoted to expanding the software localization business, and is dedicated in enrichinganddeepening the entertainment experience for Chinese-speaking users, particularly in Asia.

(1) SCE WWS JAPAN Studio: Sony Computer Entertainment Worldwide Studios JAPAN Studio

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $87 billion for the fiscal year ended March 31, 2011. Sony Global Web Site: http://www.sony.net/

About Sony Computer Entertainment Inc.

Sony Computer Entertainment Japan (SCEJ), a division company of Sony Computer Entertainment Inc. based in Japan, distributes and markets the PlayStation ® 3 computer entertainment system, the PlayStation ® 2 computer entertainment system, the PlayStation ® Portable handheld entertainment system and the PlayStation ® Vita portable entertainment system. SCEJ also develops, publishes, markets and distributes software, and manages the third party licensing program for these platforms. For more information, please call www.scei.co.jp.  


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