SONY COMPUTER ENTERTAINMENT EUROPE AND SKY JOIN FORCES TO DELIVER VIDEO ON DEMAND SERVICE TO PSP OWNERS

London, 27 July 2007. SKY and Sony Computer Entertainment Europe (SCEE) today announced the formation of a Joint Venture company to deliver on-demand entertainment content to owners of the PSP™(PlayStation®Portable) in the UK and Ireland.

The Joint Venture company, with equal Board level representation from SKY and Sony Computer Entertainment Europe will draw on the unrivalled entertainment aggregation expertise and technical leadership of SKY, and the handheld entertainment knowledge and brand power of PlayStation®. The company will establish PSP and the new ground breaking video download service as the natural partners for those seeking the ultimate choice of portable entertainment content.

Focusing exclusively on delivering video content to the PSP, the Joint Venture will initially provide a wealth of video and film content to the more than 2.3 million PSP owners in the UK and Ireland. The two companies are already in discussions with entertainment content providers across Europe to facilitate future introduction of the service to European PSP owners.

More information on the service will be announced by SCEE at Games Convention in Leipzig, Germany on Wednesday 22nd August.

Notes to Editors:

About BSkyB

Sky is the UK’s leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 21 million viewers in 8.6 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most watched digital television service.

Sky’s aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today’s viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK’s largest 3G mobile TV service (Sky Mobile TV) and offers the UK’s only multi-platform on-demand video service (Sky Anytime).

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd as of 3rd July 2007

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™(PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8.8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and Cell Broadband Engine trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.


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