Sony Ericsson unveils its fastest entertainment experiences to date with Xperia(TM) arc S

• Xperia ^TM arc S has a powerful 1.4 Ghz processor delivering up to 25% faster entertainment compared to Xperia arc ^TM
• Winner of the EISA award "European Camera Phone 2011-2012"*

31st August 2011, Berlin, Germany -  Sony Ericsson today unveiled Xperia ^TM arc S at Sony's press conference in conjunction with IFA in Berlin. Taking the award-winning sleek design from Xperia arc*,the latest addition to the Xperia ^TM family has a processor upgraded to 1.4Ghz, Sony 3D sweep panorama technology and access to the Sony Entertainment Network services - "Music Unlimited" and "Video Unlimited"**. Xperia ^TM arc S features 25% faster camera start up and media conversion , along with 20% faster web page rendering compared to Xperia ^TM arc***. 

Consumers with a 2011 Xperia ^TM smartphone are now able to enjoy " Music Unlimited" and " Video Unlimited" subject to market availability **: 

• "Music Unlimited" has a global catalogue of over 10 million unique songs**** with access to your personal music library and ad free radio channels across multiple devices.
• "Video Unlimited" (currently exclusive to Sony Ericsson Xperia ^TM ) is the ultimate source for the latest Hollywood blockbusters, all-time classics, and TV shows from all major studios.

Nikolaus Scheurer, Head of Product Marketing at Sony Ericsson said:  "Xperia ^TM arc S is the fastest and most entertaining Xperia ^TM to date and it clearly demonstrates how the Xperia ^TM family are the best smartphones to experience great entertainment services such as Music Unlimited and Video Unlimited."  

In addition to these services, Xperia ^TM arc S includes best-in-class Sony technology such as 3D sweep panorama. 3D sweep panorama images can be captured and then viewed by connecting the phone to a 3D TV using the HDMI output.  Xperia ^TM arc S also has a visually brilliant 4.2" Reality Display with Mobile BRAVIA® Engine, an 8.1mp camera with HD video capability and Sony's award winning Exmor R ^TM for mobile image sensor that enhances still images and videos even in low light conditions.

Consumers also have access to a uniquely social entertainment experience of sharing and discovery with Facebook inside Xperia ^TM , plus the extensive world of Android with over 250,000 applications. 

Xperia ^TM arc S at a glance:

• Super fast 1.4 GHz processor
• 3D and 2D sweep panorama photography
• 8.1 MP camera with Exmor R ^TM for mobile image sensor
• 4.2" Reality display with Mobile BRAVIA® Engine
• Latest Android ^TM platform Gingerbread 2.3

Sony Ericsson Xperia ^TM arc S will be available globally in selected markets from Q4 2011.

For full details all products news, please visit the press room and the product blog:

http://www.sonyericsson.com/cws/corporate/press/pressreleases/latestnews

http://blogs.sonyericsson.com/products/

• Xperia ^TM arc S and Xperia ^TM arc are winners of the EISA (European Imaging and Sound Association) award for European Camera Phone 2011-2012. Xperia ^TM arc is also the winner of the prestigious red dot Product Design Award 2011

** Availability of Sony Entertainment Network services:

• "Music Unlimited" and "Video Unlimited" are expected to become available on Xperia ^TM arc S and launch timing will vary by region. Customers will be notified when services are available.
• Markets for Video Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Canada and Japan
• Markets for Music Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Ireland, New Zealand

*** Based on internal tests.

****  The number of songs available from this catalogue varies by region

- ENDS -