Sony Highlights Partner Program for Playstation®Home

Peter Edward, Director Sony Playstation®Home keynotes at the IMMERSION Forum on 24 May in London, highlighting how PlayStation®Home has been successfully exploited by 3rd parties. How do the developers, publishers and brand holders capitalise on the success of Home?

PlayStation®Home is an evolving, online social gaming service, available exclusively on the PS3, with over 12 million users globally. This talk will offer insights into exploiting this unique platform and engaging the PlayStation community. It will be relevant to all interested parties, from small developers to established publishers and forward-thinking brand holders.

The IMMERSION Forum&Showcase continues for the rest of the day, with key speakers presenting the latest buzz on: Geospatial Apps, Search, Virtual Worlds, MMOs, Facebook Games and Apps, Smartphone and Social Media Apps, Game-Changer Technologies - and a Business Workshop ... and it's all wrapped up with an exclusive evening networking party in Central London.

Speakers include: Peter Bazelgette, New Baz; Ian Livingstone, Square Enix; Peter Edward, Sony Home; Mike Rawlinson, ELSPA; Matthew Jeffery, EA; Kim Bayley, ERA; Gina Fegan, SEMN; James Bamford, Bing; Nick Mitham, KZero; Toby Beresford, Nudge; Tim Harrison, The Mobile Consultancy; Justin Bovington, Rivers Run Red; Ron Edwards, Ambient; David Burden, Daden; Ian Hughes, Feeding Edge.

Registration for the Forum - only£299 - www.immersion10.co.uk Very limited number of places available.

The networking party is open to all - http://magicmixer.eventbrite.com

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About IMMERSION Forum&Showcase

IMMERSION is 1 day action-packed event hosted by UK Trade&Investment at the Government's central London DTI/ BIS Conference Centre, focused on the business of Immersive Games&Social Media; including monetisation and funding.

From policy to strategy, application, monitisation and innovation of immersive games&social media, the annual IMMERSION Forum focuses on the current application and future of immersive&social media, EVERYWHERE: online, via smartphone and other devices - in games ... for broadcast media ... for brands ... and now for big business. Many questions are answered; including: What is the business and technical roadmap for immersive and social media and how can I make it work for me? How are virtual goods and microtransactions essential to my business model?

Sign up now for ground-breaking sessions, leading strategy, world-beating developer and commissioner speakers, exclusive networking. Not to be missed.

Highlights:

    <*>Learn about the strategic and governance issues relating to Facebook, Bing, Google and other major platforms online <*>Explore new revenue, funding&distribution models using social media for your business - includes microtransactions, freemium, virtual goods <*>Understand the opportunities and risks of the Cloud and SAaS model <*>Interact with the showcase of best applications and innovation tech around today <*>Learn where to apply augmented reality, location-based and geospatial applications <*>Learn about monetising Smartphone apps

Contact

APPLY GROUP Martine Parry Commercial Director

martine@applygroup.com

tel: 0845 838 1989 mobile: 07788 191252

Skype:MartineParry


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