SAN DIEGO, CALIF.– July 21, 2010– Sony Online Entertainment LLC (SOE) is pleased to announce that the Executive Producer of ABC’s“V” television series, veteran video game developer and ultra personality Jason“Jace” Hall, as the master of ceremonies of Fan Faire 2010 at Bally’s Las Vegas from August 5-8. Fan Faire is the ultimate place for gamers to mix, mingle and meet with some of the faces behind their favorite SOE titles.

Hall will maintain the flow of the show by hosting the annual Kickoff Reception, Grand Banquet and Costume Contest.“I’m honored that SOE chose me as their official emcee for Fan Faire,” says Hall.“Giving the show a bit of my own flavor and personality and mixing it with traditions from the past will be just the right combination to make this event PWN 4LL n00bs!”

This action-packed weekend will also be filled with contests, live tournaments, cool giveaways, daily developer panels, exhibits and vendors, just to name a few.

With less than two weeks left to register for Fan Faire, the number of Gold and Silver passes available is limited (Platinum passes have already sold out).

Fan Faire Gold and Silver pass holders have the opportunity to:

    <*>Compete for great prizes in various tournaments, live events and contests (also included in day pass registration) <*>Attend lots of social activities, including a Kickoff Reception, a Grand Banquet, a Costume Contest and a Pool Party!* <*>Hear exciting announcements and play live demos of SOE’s upcoming titles (also included in day pass registration) <*>Receive extra cool gifts and in-game items <*>Browse cool products and purchase Fan Faire items in our Station Store and Vendor Bazaar! (also included in day pass registration)

For those that cannot attend the entire weekend of fun, day passes are available for only $39 (plus any applicable taxes). Fans will still get a chance to participate in the daytime activities, such as forums, roundtables, live quests, tournaments and more.

For additional announcements, schedules and information, please visit

*Attendees must be 21 years or older with valid identification to attend certain evening events.

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest ® , EverQuest ® II, Champions of Norrath ® , Untold Legends TM , and PlanetSide ® , as well as for developing Star Wars Galaxies TM , SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO and Tucson, AZ SOE has an array of cutting-edge games in development.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks of Sony Online Entertainment LLC.

About Jace Hall

Jace Hall is the Executive Producer of ABC’s“V” Television series as well as the hit internet series,“The Jace Hall Show.” Jace additionally serves as President and Producer at HDFILMS INC., a production company with a producing deal with Warner Bros. Studios devoted to creating film, television, video game and online contents panning multiple mediums using the most cutting-edge techniques, equipment and formats. Previously, Jason Hall captained the role of Senior Vice President and General Manager of Warner Bros. Interactive Entertainment (WBIE). Jason led the company in creating, laying strategy and managing the Studio’s interactive gaming goals and business objectives. Initially leveraging Warner Bros. world-class brands on all current and future platforms, Jason oversaw the company growth from being a licensor to a full-scale developer, publisher and distributor of games. Under his guidance, WBIE was involved in the production and release of numerous videogame titles, including The Matrix Franchise, F.E.A.R., Condemned: Criminal Origins, Justice League Heroes, Happy Feet, Harry Potter and the Goblet of Fire, Batman Begins and many more. His previous roles in the entertainment industry include serving as Chief Executive Officer and founder of game development studio Monolith Productions Inc., manager of the multimedia department at Edmark Corporation and lead engineer at Broderbund Software.

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