SONY ONLINE ENTERTAINMENT DEBUTS DC UNIVERSE™ ONLINE MASS ANIMATION PRELIMINARY PREVIEW TRAILER AT GAME DEVELOPERS CONFERE

SONY ONLINE ENTERTAINMENT DEBUTS DC UNIVERSE™ ONLINE MASS ANIMATION PRELIMINARY PREVIEW TRAILER AT GAME DEVELOPERS CONFERENCE

WHAT: The fan submissions are in and the voters have spoken! Sony Online Entertainment LLC (SOE) today announced that the preliminary preview trailer for the DC Universe™ Online (DCUO) Mass Animation Contest will debut for its worldwide premier during the Game Developers Conference in San Francisco on March 12, 2010 at 1:00pm PST at the Autodesk booth #912. The video will feature an early rough segment of an upcoming CGI trailer and in-game character animation created by fans of the DCUO Facebook® fan page.

ABOUT THE CONTEST: Participants were provided with a special edition of Autodesk Maya 3D modeling, animation, rendering and visual effects software, storyboards, designs and fully-rigged 3D models accessed through the Mass Animation application on the DCUO Facebook fan page. Participating animators then uploaded their contest submissions back through the application for viewing, voting and sharing with their friends. Each week, voters and a panel of judges determined what shots qualify as the“best” and those were eligible for voter prizes. Submissions were received from over 28 countries and half of the winners were selected from outside of the United States.

Qualified contest winners will receive cash or other prizes for their submissions. The final trailer will be debuted to the gaming community in the Sony Online Entertainment booth during the 2010 E3 Expo.

MORE INFO: For more info on the DCUO Mass Animation Contest visit http://www.facebook.com/DCUniverseOnline

ABOUT : About SOE

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games which have entertained millions of players around the globe. SOE creates and delivers compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchise EverQuest®, its successful online trading card game Legends of Norrath®, as well as the recent kids’ phenomenon Free Realms™, SOE continues to raise the bar for online gaming and players worldwide. Headquartered in San Diego, with additional studios in Austin, Seattle, Denver, Tucson, and Taiwan, SOE has a slate of engaging, high-quality games currently in development across new genres for all platforms and audiences.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks and Free Realms and Legends of Norrath are trademarks of Sony Online Entertainment LLC.

All other trademarks and trade names are properties of their respective owners.

About Mass Animation

Founded in August 2008 by former Sony Pictures Vice Chairman Yair Landau, Mass Animation

began with the creation of a virtual studio on Facebook and an open invitation to artists around the world to collaborate in the making of entertainment content thru an innovative new Facebook application. With over 58,000 participants from 101 countries, the company’s first project, Live Music, attracted artists from Kazakhstan to Colombia to collaborate in this completely unique production. When artists arrived at Mass Animation’s virtual studio, they were given the essential tools and animation software necessary to participate, including individual storyboards and 3D models bundled for download along with guidelines on animation and the Autodesk Maya software necessary to actually animate. Thru the social networking features of the application, animated shots could then be viewed, voted on and shared with friends. Mass Animation is currently developing the next generation of stories and applications for worldwide collaborative creativity. To learn more, go to www.massanimation.com

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.

About Autodesk

Autodesk, Inc. is a world leader in 2D and 3D design, engineering and entertainment software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software to help customers experience their ideas digitally before they are built. Fortune 100 companies„o as well as the last 14 Academy Award winners for Best Visual Effects„o use Autodesk software tools to design, visualize and simulate their ideas to save time and money, enhance quality and foster innovation for competitive advantage. For additional information about Autodesk, visit www.autodesk.com.

Autodesk, AutoCAD and Maya are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences.


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