SONY ONLINE ENTERTAINMENT LAUNCHES ITS FIRST EVER FACEBOOK® GAME WITH POXNORA®

SAN DIEGO, Calif.– March XX, 2010 -- Sony Online Entertainment LLC (SOE) has launched its popular turn-based strategy game PoxNora® on Facebook®. Tapping into its expertise as a preeminent online entertainment company, SOE plans to follow this inaugural Facebook launch of PoxNora with additional games for the Facebook platform based on both existing franchises and new intellectual property.

PoxNora is a combination turn-based strategy game and collectable card game set in a fantasy world of creatures, relics, and spells. SOE acquired PoxNora in January 2009, and since then the game has expanded in reach and popularity with over 2.5 million registered accounts to date.

“The Facebook platform offers gamers a new and powerful way to interact with and tap into their social communities,” said John Smedley, president of Sony Online Entertainment.“With the launch of PoxNora for Facebook, we are leveraging the expertise SOE has gained bringing entertainment to the online gaming community for over 10 years.”

From microtransactions to community play, SOE has customized the Facebook version of PoxNora to appeal to a wider social networking audience in a fun and engaging way. The new PoxNora for Facebook harnesses the platform’s social channels by allowing users to invite friends and post updates of accomplishments.

SOE is launching the Facebook version of PoxNora at a time of tremendous growth in online social gaming. The success of social gaming is largely attributed to Facebook’s wild popularity and the maturing virtual goods business.

To experience the new PoxNora for Facebook, please visit:

http://apps.facebook.com/poxnora

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends®, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

SOE, the SOE logo, EverQuest, Champions of Norrath, Untold Legends, and PlanetSide are registered trademarks of Sony Online Entertainment LLC in the United States and/or other countries. Facebook is a registered trademark of Facebook, Inc. All other trademarks are properties of their respective owners. All rights reserved.


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