SONY ONLINE ENTERTAINMENT TO DONATE TO JAPAN RELIEF THROUGH IN-GAME SALES OF CHERRY BLOSSOMS

WHAT: In addition to the $3.6 million donated by Sony Corporation to the relief efforts in Japan, Sony Online Entertainment (SOE) has specially created in-game items that players can purchase to support those affected by the tragedy. Players in participating games can purchase a Cherry Blossom* (alternative items will be available in Magic: The Gathering - Tactics, Star Wars Galaxies™ and PoxNora ®) via the in-game marketplace that will be placed in player homes to raise awareness and memorialize the tragedy. SOE will donate $10 for each Cherry Blossom or special item purchased between March 25 th and March 28 th to the American Red Cross** to help in the relief effort.

WHEN: Friday, March 25 - Monday, March 28, 2011

WHERE:  Participating SOE games include EverQuest ®, EverQuest II, EverQuest II Extended, Free Realms ®, Star Wars ® : Clone Wars Adventures™, Magic: The Gathering - Tactics™, Star Wars Galaxies™, and PoxNora ®.

Please join SOE and your communities-both in-game and out-in sending sympathy and financial aid to the people of Japan as they continue the healing and rebuilding process.

For more information, visit http://www.soe.com/japanrelief.

*Purchase of the Cherry Blossom is not tax-deductible.

**The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross and Red Crescent Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies. The American Red Cross is a 501©(3) non-profit, tax ID #53-0196605. American Red Cross National Headquarters, 2025 E Street, NW, Washington, DC 20006, (800) 733-2767. The American Red Cross name and/or emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position.  The American Red Cross logo is a registered trademark owned by the American Red Cross.

Media Contacts:

Michele Sturdivant

Sony Online Entertainment LLC

msturdivant@soe.sony.com

Nick Parker

Bender/Helper Impact

nick_parker@bhimpact.com

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online game console and wireless devices. Known for its blockbuster franchises and hit titles including  EverQuest ®, EverQuest ®  II, Champions of Norrath ®,Untold Legends™,  PlanetSide ®, and the recently launched  DC Universe Online™, as well as the recent kids' phenomenons  Free Realms ® and  Clone Wars Adventures, SOE continues to redefine the business of online gaming and the creation of active player communities. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Tucson, AZ, SOE has an array of cutting-edge games in development across various platforms and genres for audiences of all ages.

SOE, the SOE logo, EverQuest, Free Realms, PoxNora, Champions of Norrath and PlanetSide are registered trademarks and Untold Legends and Legends of Norrath are trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners.

###

 

 

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.