SPARKPLAY MEDIA ANNOUNCES NEW PARTNERSHIP WITH OMAKE INTERACTIVE SERVICES

AUGUST 12, 2009– SAN FRANCISCO, CA– Sparkplay Media, Inc., an emerging provider of browser-based MMOs, today announced a new partnership with Omake Interactive Services. With more than 15 years of gaming industry experience, Omake is able to leverage their deep knowledge of both Eastern and Western cultural gaming conventions, business styles and market traits. Because of this experience, Omake offers SparkPlay Media and their flagship title, Earth Eternal, a proven path to success in Asia.

"We’re looking forward to working with Omake Interactive Services. We’ve had a lot of interest in Earth Eternal from publishers in Asia, and are excited about promoting it there," said Matt Mihaly, CEO of Sparkplay Media. Adding, "Omake has a great reputation and unmatched experience in facilitating the formation of partnerships between Western developers and Asian publishers."

With years of experience doing business in Asia, Omake has employees on the ground in all of the major Asian territories, offering Sparkplay Media and Earth Eternal seasoned representation in Asia.

"Earth Eternal has every success element we seek -- an experienced team, extraordinary design and technology that clearly differentiates their game in the market. The desire to create powerful Asian partnerships combined with a cutting edge 3D browser MMO will see Earth Eternal make a significant impact across Asia," said Tim Allison, CEO of Omake Interactive Services.

Earth Eternal is raising the bar for browser-based MMOs. The game is truly free-to-play. Everything that can be purchased, can be earned through playing the game, but players have the option to purchase upgrades in the form of virtual items. Players choose from 22 unique races; from the bear-like Ursine to the hawk-like Atavians to the one-eyed Cyclops, and select from four classes– Knight, Rogue, Mage, and Druid. Unlike most MMOs however, players are not limited to skills and spells from their class– they can select many abilities from other classes as well, allowing players to either go deep or broad in their character builds.

Interested players can go to http://www.eartheternal.com to learn more about Earth Eternal and sign up for the closed beta test.

About Sparkplay Media

Sparkplay Media creates immersive 3D MMOs that can be played in a browser. The company’s first title, Earth Eternal, provides users with the sophistication and depth of top MMOs in a free-to-play, browser-based experience. Sparkplay was founded by the principals of Iron Realms Entertainment, the pioneer in selling virtual goods dating back to 1997. Based in San Francisco, Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit our website at http://www.sparkplaymedia.com.

About Omake Interactive Services

Omake Interactive Services was formed early in 2003 to service the growing interactive games industry within Asia and the Pacific Rim. Omake has a clear vision and business philosophy that facilitates the integration of Eastern and Western business cultures.

Contacts:

Hillary L. Lyons / William O’Neal

For The Win! PR, Inc. for Sparkplay Media

206.359.0257 / 510.409.9913

Hillary@forthewinpr.com / William@forthewinpr.com


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