SPARKPLAY MEDIA TAPS STEVEN BLUMENFELD AS THEIR CTO

APRIL 13, 2009– SAN FRANCISCO, CA– Sparkplay Media announced that Steven Blumenfeld has joined the company as their Chief Technology Officer. Prior to joining Sparkplay Media, Steven was the CTO at Current TV, Al Gore’s peer to peer news and information source.

Steven has more than 25 years experience in the world of technology, with an emphasis on streaming technology. His role will be key to completing the development of Sparkplay Media's flagship title Earth Eternal: a browser-playable, free, 3D MMORPG.

“We’re really happy to have Steven aboard. His experience with orchestrating large-scale server environments, working with streaming media, and in managing the technical operations of media companies is going to be invaluable to us,” said Matt Mihaly, CEO of Sparkplay Media.“Besides that, he has been kicking ass weekly in the Greco-Roman wrestling matches at Sparkplay Manor.”

“The team here at Sparkplay Media is tremendously creative and highly motivated,” said Steven Blumenfeld, CTO of Sparkplay Media.“I’m honored to join their team and looking forward to helping hone the technology that’s at work behind the scenes to produce what will be a great experience for our players.”

A free-to-play MMORPG, Earth Eternal will launch into open-beta this summer. Set in a high-fantasy universe that combines real-world history, legend, and myth with original creations, Earth Eternal will provide a high-quality available in both a browser and as a download without the burden of a mandatory subscription. For more information on Earth Eternal, please visit http://www.eartheternal.com or http://www.sparkplaymedia.com.

About Sparkplay Media

Sparkplay Media is a young, dynamic company creating approachable best-in-class browser-based 3d MMOs. Founded by the principals of Iron Realms Entertainment– the pioneer in selling virtual goods– Sparkplay Media is backed by Redpoint Ventures and Prism Ventureworks. For additional information, please visit the website at http://www.sparkplaymedia.com.

Contacts:

William O’Neal

For The Win! PR for Sparkplay Media

404.414.2872

William@forthewinpr.com

Hillary L. Lyons

For The Win! PR for Sparkplay Media

206.359.0257

Hillary@forthewinpr.com


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