SpecialEffect CEO Dr Mick Donegan encourages games industry to support British 10k runners


14 May 2013

Gamers' charity SpecialEffect are inviting companies to support their employees to run in the British 10k on Sunday 14 July.

Runners from Xbox , GAME and IGN are among the 40+ runners already signed up to the SpecialEffect team, and the charity are aiming for a group of 100 to have a great time fundraising to help people with disabilities to benefit from video games.

"There's plenty of time left to train for what promises to be a fantastic event," said Dr Mick Donegan, the charity's CEO. "Whether you run it, jog it or walk it, it's guaranteed great company, great networking and great exercise. Everyone's also looking forward to our friendly post-run celebration event at a pub nearby."

The organisers charge a £50 registration fee for each runner, and Mick is asking companies to consider encouraging employees to sign up by donating the cost of registration.

"The fee can be a barrier," said Mick, "Many companies supported their runners last year with a contribution towards this cost, and we're hoping that we can encourage that again."

The SpecialEffect British 10K team has attracted an increasing number of runners in the last four years, with many people dressing as games characters to tackle the central London course. Andy Payne, the Chairman of the Mastertronic Group, was one of them in 2012:

"I ran the London 10k last year for SpecialEffect dressed as an Angry Bird. Far from being angry, I loved it and also loved the fact that SpecialEffect got an enormous team of gamers together who really entered the spirit of it all, I ran with Steve from Minecraft and a Zombie from PvZ. It was a fabulous day all round and I felt privileged to take part for such a good cause."

Graeme Boyd, Social Marketing Manager at Xbox, praised the team spirit of the runners. “SpecialEffect do incredible work all year – all we’re doing is running 10k around London. And to top it all, it’s an absolutely phenomenal day out with a fantastic atmosphere, some brilliant sightseeing, and a real sense of camaraderie among the SpecialEffect fundraising team and runners. Knowing that you’re helping people of all ages with disabilities to enjoy the fun of video games makes the kilometres fly by.”

Dr Donegan highlighted the importance of the run to the charity. "It's incredibly humbling when people gather together to say, 'Yes, we understand what you're trying to do, and we'll support you,’" he said. "Given the increase in the number of requests for help that we're getting year-on-year, sponsorship from events such as this is essential for our frontline assessment work."

The charity is hoping that runners raise over £200 each through sponsorship.

Online signup is available at https://www.eventelephant.com/specialeffect2013



About SpecialEffect

SpecialEffect are a charity that targets something that often gets overlooked – that people with disabilities have lives beyond simply ‘being disabled’ and want to enjoy themselves. They provide the specialist technology, advice and support for everyone to benefit from the fun, friendship and inclusion of videogames. Their doors are open to everyone, including accident victims, service personnel with combat injuries, people with congenital and progressive conditions and stroke patients.

Their help includes the loan and support of mainstream and adapted access equipment for online and offline games. The charity doesn’t sell any equipment, so their advice is always impartial. All their support services for individuals are free.


Mark Saville, Communications

Mobile: 07740 779278

Office: 01608 810055



Twitter: @specialeffect

Facebook: specialeffectcharity

Charity no 1121004


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