SPIDER-MAN: WEB OF SHADOWS™ SWINGS INTO RETAILERS NATIONWIDE

FOR IMMEDIATE RELEASE

London, UK– October 23, 2008– The fate of New York City lies in gamers’ hands starting today as Activision Publishing, Inc.’s (Nasdaq: ATVI) and Marvel’s (NYSE: MVL) all new Spider-Man: Web of Shadows™ ships to retail outlets nationwide. The enthralling action-adventure saga introduces players to a cataclysmic Big Apple clash against an invasion of alien symbiotes that threatens mankind itself. Rated 12+ by the PEGI, Spider-Man: Web of Shadows™ is available on Xbox 360™ video game and entertainment system, PLAYSTATION®3 computer entertainment system, the Wii™ home video game system and Windows® PC, Nintendo DS™, PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) system.

“Spider-Man: Web of Shadows delivers the deepest combat system ever in the Spider-Man universe, whether it’s going vertical up the side of neck-breaking skyscrapers or web-slinging into action over them for high-altitude, high-octane aerial battles,” said Rob Kostich, vice president, global brand management, Activision Publishing, Inc.“The team has captured a truly captivating Spider-Man experience that combines mesmerizing combat and riveting visual effects with a compelling and unfolding storyline that places gamers in control of the action.”

With a story penned by acclaimed Marvel comic book writer, Brian Reed, the title features a New York City devastated by a deadly symbiote invasion, in which players are faced with the choice to play the heroic web-slinger in his classic, agile red suit or the dark, formidable black suit. Battling with or against a huge cast of fan-favorite Marvel Super Heroes and Super Villains, gamers can switch allegiances instantly as they decide which missions will ultimately save mankind.

An all-new combat system, built from the ground up, combining web-slinging and customizable superpowers provides gamers the unrivaled opportunity to fight and explore in an open free-roaming and destructible environment. In battle, Spider-Man’s speed and agility are tested within the diverse cityscape, challenging players to master fast-moving acrobatic combat, powerful new web-slinging moves and destructive combo attacks, as combat seamlessly migrates from the streets, up the sides of buildings and onto rooftops.

Developed by Shaba Games and Treyarch, with additional development by Amaze and Aspyr, Spider-Man: Web of Shadows is available from October 24th. Fans can learn more about Spider-Man: Web of Shadows by visiting www.seizecontrol.com.

About Marvel Entertainment, Inc.

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this pressrelease that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

###

Marvel, Spider-Man and all related characters: TM&© 2008 Marvel Entertainment, Inc. and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. Game elements© Activision Publishing, Inc. All rights reserved.. "PlayStation", "PS" Family logo and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. All rights reserved.

For Information, Contact:

Kate Ward

Head of PR

Activision UK Ltd

Kate.ward@activision.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.