HILVERSUM, the Netherlands - November 11, 2008
SPIL GAMES, the world’s ultimate online game destination, today announced that it is the second largest network of online game portals in the world. SPIL GAMES internal reports from Google Analytics shows traffic numbers reaching 100 million unique visitors per month, and comScore Media Metrix places SPIL GAMES as the #2 online gaming portal network, reaching greater audiences than other leading gaming networks such as MSN Games, EA Online, WildTangent Network, and AOL Games. As a one-stop solution for advertisers to reach the valuable casual game playing demographic for all ages worldwide, SPIL GAMES provides engaging online gaming environments for their audiences and is currently on target to become the largest global online games destination.
“Our success comes from understanding what our customers want, then creating localized portals with content relevant to their demographic. Our game portfolio offers a variety of high-quality, free-to-play, original games that bring players back again and again,” said Peter Driessen, CEO of SPIL GAMES.“And since each portal appeals to its own unique demographic and specific online audience, advertisers can easily target the markets that best suit their needs.”
SPIL GAMES works closely with partners to help them reach target markets through focused advertising on the SPIL GAMES online game portals. In a recent campaign, the BBC partnered with SPIL GAMES to reach and engage the target audience of young adults in the UK for the Children’s BBC.
Despite the competitive landscape of online games destinations, comScore shows that traffic to the SPIL GAMES portals has continued to grow, with visitor growth tripling in 2007 and doubling in 2008. With more than 50 game portals worldwide, SPIL GAMES has sites localized in 20 different languages covering Europe, North and South America, and Asia. The worldwide SPIL GAMES portfolio has over 4,000 free-to-play games of all genres, including casual games, skill games and massively multiplayer games.
SPIL GAMES’ portals are aimed at three primary demographics: Family (women over the age of 20, and their children under the age of 8), Tweens (young adolescents ages 8 to 15), and Girls (young women ages 8 to 12). The greatest concentrations of advertising revenue stream from the United States, the United Kingdom, The Netherlands, Germany and France. SPIL GAMES works closely with advertising partners in developing advertising solutions and providing advergame seeding to reach these specific segments on their portals. With a wide variety of entertaining games catering to each individual segment and targeted interactive advertising, SPIL GAMES actively engages gamers around the globe.
For more information about SPIL GAMES, visit www.spilgames.com.
About SPIL GAMES
Based in The Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games through more than 50 game portals localized in 20 languages worldwide. Each SPIL GAMES portal is targeted to a specific segment including Family, Tweens and Girls. A deep understanding of the online game market, including both casual and MMO games, enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games, and launch sites such as gamesgames.com (Family), agame.com (Tweens), girlsgogames.com (Girls), and onrpg.com (MMO). SPIL GAMES has over 4,000 games in its current worldwide portfolio, which have been developed through partnerships with top-notch game developers and studios.
Attracting 100 million unique visitors to its game portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.
Eddiemae Jukes, North America, TriplePoint
Ute Palmer, Germany and France, TriplePoint
0049 172 8479770
Christopher Clarke, UK, Freeform Communications
Jim Kruijer, The Netherlands, SPIL GAMES