Spil Games’ New Image Cements Vision for the Future

Monday January 31, 2011— Hilversum, the Netherlands— Spil Games, the global online gaming leader, has today revealed a new brand identity, including a completely redesigned corporate website and fully remodeled logo.

The new website ( www.spilgames.com) forms the crux of the new look, offering a comprehensive hub for all that is Spil Games, including dedicated sections for its products, advertisers, developers, and publishers along with feeds for news, events, and job openings.

“Our new corporate identity embodies our vision to become the world’s leading online playground by connecting players through their favorite gaming experience as well as our mission to unite the world in play,” said Gregory Kukolj, Spil Games’ Director of Corporate Communications.“It also supports our seven-point company manifesto* and will be instrumental in building on our relationships with our network of innovative advertisers, developers, and partners.”

The unveiling of the new corporate identity comes after a period of extensive research and analysis to ensure the brand messaging reflects Spil’s ethos and ambitions for 2011 and beyond while maintaining its position of leadership in the sector.

“This is the first of a number of key announcements that will be coming from Spil Games in the months ahead,” Kukolj added.“The new branding is meant to be a strong and confident expression of our evolution to both our customers and competitors alike.”

About Spil Games

Spil Games’ mission is to unite the world in play through a localized global network of online social-gaming platforms tailored to girls ( GirlsgoGames.com), teens ( Agame.com), and families ( Games.co.uk). These platforms, offered in up to 19 languages, entertain 130 million unique visitors from around the world each month. In its current portfolio, Spil Games has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers. These casual, social games encourage players to connect and challenge themselves and each other while sharing their creativity. Additionally, Spil Games is present on the world's leading social networks through its game application, Zapapa, and on mobile devices through browser-based versions of the company’s three social-gaming platforms. For more information, please visit www.spilgames.com.

*The company manifesto is:

•       We think… playing starts at birth and continues throughout life.

•       We feel… playing can help people grow.

•       We believe… that playing unites people.

•       We respect… our consumers, customers, and ourselves.

•       We give… consumers freedom to choose.

•       We love… having fun.

•       We play… by our own rules.


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