SAN FRANCISCO and AMSTERDAM— Leading videogame advertising provider Double Fusion has entered into a partnership with Spill Group, the world’s leading generator of online game traffic, to serve Spill’s Casual Games with exclusive open ads for its United States game portals GamesGames.com and GirlsGoGames.com. The partnership includes the sales of pre and post-roll advertising, web inventory and custom sponsorships. The participation will add millions of users to Double Fusion’s already substantial game advertising network, propelling the company into a top reach position among game advertising providers.
This relationship with Spill not only brings the benefits of mass traffic, but also of targeted game portals, an achievement which was underlined by the recent successful launch of GirlsGoGames.com.
“Spill Group develops Casual Games portals for specific demographics, allowing users to have a much more pertinent gaming experience and, by extension, allowing advertisers to reach much more highly targeted audiences in a more efficient way. All of the above makes Spill a welcome addition to the Double Fusion network,” said Jonathan Epstein, president and CEO of Double Fusion.“This partnership reinforces the fact that Double Fusion is the preferred advertising network of both the Casual Games industry and the core gaming industry and, of that, we are very proud.”
“Double Fusion innovates in the in-game advertising market, offering both dynamic advertising and product placements in PC and Video Games. Double Fusion provides an end-to-end solution including the advertising server, brand management, media management, marketing and sales, and the technology that presents ads and products within the games,” said Spill Group’s CEO Peter Driessen.
“Double Fusion has proven that they fundamentally understand the Casual Games market and that they are capable in matching advertisers to their audiences," said Peter Driessen.“Each of Spill Group’s sites is targeted at a different audience, each of which has its separate interests. Therefore, finding the right advertising provider that could address such varying needs was of the utmost importance to us.”
About Spill Group
Spill Group is the world’s leading generator of online game traffic. The company owns about 30 online game portals worldwide, each one localized. Over 60 million unique visitors per month go to Spill Group’s portals for gaming entertainment. The current portfolio contains 2,000 free online games of all genres; Casual Games, Skill Games and Download Games. Spill Group’s passion is to fulfill the basic need that everyone can relate to: the desire to play games! Those wanting to play a game come to the company’s portals and don’t have to look any further. Spill Group offers the best content of high quality games by partnering up with all leading game publishers and developers, such as Real, BigPoint, Stardoll, Oberon, Jagex and many more. More information on Spill Group is available at www.spillgroup.com.
About Double Fusion
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.
For more information please contact Dean Barrett at Bastion Ltd.
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