FOR IMMEDIATE RELEASE
LOS ANGELES (September 16, 2010) — Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, revealed today a new premium-quality action figure based on the central character from DEUS EX HUMAN REVOLUTION™, Adam Jensen.
DEUS EX: HUMAN REVOLUTION PLAY ARTS -KAI- will be the latest addition to the PLAY ARTS® -KAI- series, and will feature newly-augmented Adam Jensen and even more.
"The Square Enix Merchandise Division is dedicated to creating collectible action figures that combine high production value and excellent articulation," said Kanji Tashiro, Merchandise Director of Square Enix, Inc. "The DEUS EX series has captivated fans across the globe since the first game was released, and we are thrilled and pleased to be making action figures for its latest entry. The game’s truly unique style and visually striking technology provides us with a perfect opportunity to do what we do best: craft a high-quality product that brings to life a vibrant universe."
Square Enix continues to evolve their craft as they work closely with various developers to extend their creative vision and expertise to properties beyond Square Enix Group’s own-IPs. In addition to entries from titles such as FINAL FANTASY® XIII and FULLMETAL ALCHEMIST®, the current PLAY ARTS -KAI- line-up includes action figures from a variety of other popular titles.
View currently available PLAY ARTS -KAI- action figures at www.square-enix-shop.com/usa
DEUS EX: HUMAN REVOLUTION is the return to one of the most critically-acclaimed video game franchises of all time, telling the story of Adam Jensen, a man cybernetically augmented against his choice who finds himself in the middle of global conspiracy to which he holds the key. By offering players the chance to play the game in multiple vastly different ways, DEUS EX: HUMAN REVOLUTION challenges the foundations of gaming and provides an immersive experience where every choice has a lasting consequence.
DEUS EX: HUMAN REVOLUTION has been developed for PC, Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system.
About Square Enix, Inc..
Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as Square Enix, Eidos and Taito in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 97 million units worldwide; DRAGON QUEST®, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and other well-established products and services.
More information on Square Enix, Inc. can be found at http://www.square-enix.com
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