STARCRAFT II: WINGS OF LIBERTY MIDNIGHT STORE OPENINGS

Paris, France - July 13, 2010 - Blizzard Entertainment, Inc. today announced five official European launch events for the forthcoming release of StarCraft ® II: Wings of Liberty TM , the long anticipated sequel to 1998's critically acclaimed StarCraft. At midnight on July 26/27, key retail partners in France, Germany, Russia, Sweden and the UK will open their doors to players who want to be the first to purchase and play the new chapter in Blizzard's epic saga.

Here in UK the launch event will take place at:

GAME

100 Oxford Street

London, W1D 1LL

Doors will open at 11:00pm on the night of July 26/27. As well as being among the first to acquire the game, attendees will have an opportunity to meet with a member of the StarCraft II development team who will be present to welcome players and sign their copies.

Attendees will have the opportunity to purchase the standard edition of the game, as well as the special Collector's Edition which contains the following bonus items in addition to the game disc:

    <*>The Art of StarCraft II: Wings of Liberty, a 176-page book featuring artwork from the game <*>An exclusive 2GB USB flash drive replica of Jim Raynor's dog tag, which comes preloaded with the original StarCraft and the StarCraft: Brood War ® expansion set <*>A behind-the-scenes DVD containing over an hour of developer interviews, cinematics with director's commentary, and more <*>The official StarCraft II: Wings of Liberty soundtrack CD, containing 14 epic tracks from the game along with exclusive bonus tracks <*>StarCraft comic book issue #0, a prequel to the comic series <*>A World of Warcraft ® mini Thor in-game pet that can be applied to all World of Warcraft characters on a single Battle.net account <*>Exclusive Battle.net downloadable content, including special portraits for your Battle.net profile, decals to customize your units in-game, and a visually unique version of the terran Thor unit

Similar launch events will be held internationally for players in other regions. Details on the specific locations and a full list of activities, competitions and giveaways for each of these events can be found at

http://eu.blizzard.com/en-gb/company/events/starcraft2-midnight-openings.html.

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment's 1998 blockbuster hit StarCraft. Selling more than 11 million copies globally, the game has been hailed by players and critics worldwide as one of the top real-time strategy games of all time and has become an established title on the professional eSports circuit. StarCraft II will once again center on the clash between the protoss, terrans, and zerg, with each side deploying favorite units from the original StarCraft, along with numerous upgraded and brand-new units and abilities that allow for fresh tactics and strategies. The game's new 3D-graphics engine maintains the speed and responsive control of its predecessor while rendering hundreds of units onscreen for massive battles.

Several challenge-mode mini-games will also be included, with focused goals designed to ease players into the basics of multiplayer strategies. In addition, dozens of multiplayer maps will be available for competitive play through the new version of Battle.net, which is launching alongside StarCraft II: Wings of Liberty. This new version of the service has been built from the ground up to offer an unparalleled online play experience, with new features such as voice communication, character profiles and achievements, stat-tracking, ladders and leagues, cloud file storage, and

more.

For more information on StarCraft II: Wings of Liberty, visit the official website at eu.starcraft2.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft ® and the Warcraft ® , StarCraft ® , and Diablo ® series, Blizzard Entertainment, Inc. ( a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net ® , is one of the largest in the world, with millions of active players.

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