For Immediate Release
Singapore, 6 September 2007– StarHub and IAH, one of the leading operators and distributors of online games in South East Asia, today announced a partnership that will enhance the online experience of IAH’s suite of new and upcoming online games such as Granado Espada and Hellgate: London for gamers in South East Asia.
This partnership was made possible through Velocity, StarHub’s content collaboration programme which offers a complete Internet hosting programme designed to cater to the needs of content and value-added service providers to assist them in delivering their services to their end-users. Specifically, StarHub will provide IAH with its high-speed international Internet connectivity through StarHub’s IP Transit Service.
Said Mr Roderick Chia, Chief Technology Officer for IAH, "with quality bandwidth from StarHub's Velocity service, gamers from StarHub can now experience fantastic gameplay on Granado Espada and be awed by its stunning scenery and detailed characters. Granado Espada claimed multiple awards in 2006, including a technological award for best graphics."
Granado Espada is an award-winning MMORPG created by Mr Hakkyu Kim, who is also the creator of Ragnarok Online, one of the most popular MMORPGs in South East Asia. Granado Espada was recently awarded the Korean online games industry’s most prestigious award, the Presidential "Grand Prix" prize, for Best Game at the 2006 Korean Game Awards in December 2006 by South Korean President Mr Roh Moo-Hyun.
Hellgate: London is developed by the creators of the best selling Diablo® series. Though still under development, Hellgate: London has won many awards, accolades and honours, including Best Content Award at G-Star 2006, 1up.com’s Best Role-Playing Game of E3 2006, RPGFan’s Computer Game of E3 2005 and 2006, nominations for both Best PC Game and Best RPG from the Game Critics Awards (the official E3 awards).
"With close to 70 million online users in South East Asia, the online content and gaming market here has been growing exponentially year-by-year," said Mr Lim Seow Thong, Vice President, IP Services, StarHub. "The Velocity programme is designed to cater to the needs of content and online gaming service providers that are looking to access the market here easily and with quality connections through Tier-1 and other regional networks. We are excited to be able to serve IAH by enhancing their operations as they continue to grow in the region. "
The Velocity programme includes service provider clients that provide a full range of services including email, blogging, multi-user Internet gaming, media streaming and traditional Internet data hosting services. Through this programme, StarHub is able to
provide content and application service providers with end-to-end high quality connectivity through StarHub's Tier-1 Internet Exchange and provide attractive co-location and facilities management rates from market-leading partners such as Equinix Singapore. StarHub's programme is vendor-agnostic, which means that content providers have the flexibility to decide how best to manage their own content and networks.
Other partners in the Velocity programme include US-based Limelight Networks, a leading content delivery network (CDN) for digital media and AsiaSoft Online, the South East Asian publisher of numerous massively multiplayer online games including the popular Maple Story.
Said Mr Lim, "This partnership reinforces our reputation for competitive pricing, quality connectivity and comprehensive yet innovative solutions to online content partners looking to operate with greater efficiency in South East Asia. With this win, we are confident that more content and applications providers will look towards StarHub as the premier choice for these solutions."
To learn more about StarHub’s Velocity programme, please visit StarHub at Booth Number 6N04 (Level 6, Suntec International Convention and Exhibition Centre) during Games Convention Asia from 6 September to 9 September 2007. StarHub will also be present in the Conference Foyer area on Level 2.
Visit StarHub at www.starhub.com .
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About Infocomm Asia Holdings Pte Ltd (IAH)
Established in November 2004, IAH aims to become the leading operator and distributor of online games in South East Asia through strategic alliances with other top online games operators in the region. IAH believes in obtaining exclusive rights to only the best games available. Examples of these include Granado Espada, Hellgate: London, and most recently, Emil Chronicle Online (ECO). IAH will continue to bring the best online games from around the world to gamers in South East Asia. For more information, visit IAH at www.IAHgames.com .
StarHub, Singapore's second largest info-communication company, offers a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and Internet platforms. Targeting both consumer and corporate markets, StarHub operates a full two-way 3.5G mobile network in addition to its GSM network, a nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable and High Definition Television) as well as ultra-high speed residential broadband services, and an extensive fixed business network that provides a wide range of data, voice and wholesale services.
Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub is listed on the SGX-ST.
Visit www.starhub.com for more information.
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