Step Into Spring with the Dance Central™ Spring Dance-off

Mentored by Louie Spence,“Got to Dance” and“Britain’s Got Talent” Stars to Face-off in the Ultimate Dance-off Event

LONDON– 10 March 2011– Chase away the winter blues and welcome in the Springtime bloom in Covent Garden on Sunday 20 th March with the Dance Central Spring Dance-off. Louie Spence will host a special dance-off competition pitting“Got to Dance’s” Happiness against“Britain’s Got Talent’s” Kevin Cruise.“Team Happiness” and“Team Kevin Cruise” fans are invited down to Covent Garden’s East Piazza to dance along with their favourite, as the two stars face-off and dance to Dance Central for Kinect for Xbox 360.

At Covent Garden on 20 th March, you’ll not only be able to hang up your winter coat, throw off your jumper and join in the Dance Central Spring Dance-off fun, you could be in the running to win exclusive prizes. Dancers with a spring in their step will have the chance to boogie their way to winning a pair of Kylie Minogue concert and meet and greet tickets, as well as Xbox 360 consoles, Kinect sensors and copies of the Dance Central game. A special Kinect“pop-up space” in Covent Garden’s East Piazza will also open ahead of the event so that dancers of all ages can hone their Dance Central moves.

Don’t miss this chance to dance with Happiness and Kevin Cruise and cheer either on to victory, as well as win great prizes, whilst experiencing the revolutionary controller-free fun from Kinect for Xbox 360. 

WHAT: Dance Central Spring Dance-off with Louie Spence

WHEN: 1:30PM - 3:00PM, Sunday 20 th March

·         The Kinect for Xbox 360 pop-up space will be open in the East Piazza (next to the Fred Perry store) starting 17-20 March from 11:00AM - 7:00PM for consumers to trial Dance Central and perfect their dance moves

WHERE: Covent Garden East Piazza

-ENDS-

For further information and images/b-roll, please contact:

Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com                    

                                  

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / docare@microsoft.com"> v-docare@microsoft.com

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About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 forever transforms social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 30 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 


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